5 Key Lessons from The Ultimate Dropshipping Guide

Written by • 16th April 2013

Dropshipping is one of the simplest ways to enter the world of eCommerce. All you need is an eBay account, Amazon store, or a website, and you’re ready to go. The products you sell ship straight from the manufacturer or wholesaler to your customer’s doorstep. With dropshipping, you have neither the expense of a warehouse […]

The King of eCommerce Just Got A Bigger, More Shiny Crown

Written by • 9th April 2013

The Customer is King. Knowledge is Power. They’re old, worn and overused cliches. But that’s for a reason. For the most part, when it comes to business, they’re true. And now, thanks to the smartphone in his pocket (or iPad in her handbag) the King just got even more powerful. Your customers have access to […]

Hotdogs & Dreams: What are you really selling?

Written by • 2nd April 2013

When you’re writing web copy, taking product photos and designing your website, it helps to know what you’re selling. After all, if you know what you’re selling, you can make it more prominent, and give customers a clear idea of how your product or service meets their needs. But do you know what you’re selling, […]

What’s Your Brand’s Personality?

Written by • 25th March 2013

The Internet has opened up business opportunities for anyone with an iPad and a WiFi connection. That’s great news for budding entrepreneurs, but it also creates its own challenges. With anyone able to start a business, competition is rife. You must go the extra mile to get your brand in front of eyeballs, and get […]

8 Reasons to Set Up Shop Online Today

Written by • 18th March 2013

For real-world retailers and small businesses, the prospect of entering the world of eCommerce is a daunting one. You have a ton of questions and concerns. Who will set up your website? How much will it cost? How will you manage your inventory? What about all the technical skills you need? Truthfully, it needn’t be […]

Do Customer Complaints Really Matter?

Written by • 11th March 2013

No business can satisfy 100% of customers every day of the week, every week of the year. For one, different customers have varying expectations. On top of that, there are days when things go unavoidably wrong. A bug on your ordering system, parcels lost in transit, a customer services rep having a bad day, or […]

5 Ways To Get Customer Reviews and Build Trust (& 3 Ways to Blow It All)

Written by • 4th March 2013

You’re likely well aware that positive reviews on your business and products give you the edge over your eCommerce competitors, because they show you’re open and engaged. But just how important are reviews? Recent research by About.com found 84% of customers will only interact with a brand online if they trust that brand. The key […]

Split Testing – The Secret Weapon of eCommerce

Written by • 25th February 2013

A-B testing, or split testing, is the biggest “open secret” of web developers. It has the potential to transform your eCommerce business by helping you redesign your website and update your web copy to skyrocket sales. Don’t worry if you’ve never heard of it, however. Google has been using it for over a decade, but […]

4 People You’ll Keep Smiling With Order Aggregation

Written by • 18th February 2013

With online retail accounting for 10% of consumer spending, more and more businesses are opting to sell online. But moving your business online brings its own problems. Putting yourself out there and selling through as many outlets as possible seems like a good idea. After all, being on Amazon and eBay brings more online “footfall” […]

How Veeqo Crowdfunded Its £30,000 Start-Up Costs

Written by • 12th February 2013

This week, Veeqo founder Matt Warren explains how he funded Veeqo’s start-up costs using the Seedrs crowd-funding platform. We started off by asking Matt why he opted for crowd funding over angel investors.