Veeqo Blog

How to Nudge Customers Towards the Checkout with Social Media

Written by David Masters • 20th August 2013

Social networking, we’re told over and over again, is all about relationships. Which is all very well. But that doesn’t answer the question on the mind of every business owner. Can social lead to sales? The research has been done, and the results are in. It’s good news! Social can (and does) lead to sales […]

5 Aces in the Hands of Omnichannel Retailers

Written by David Masters • 12th August 2013

At Veeqo, we’re big fans of omnichannel retailing. Omnichannel is where retailers sell through both a bricks-and-mortar shop and an online store, as well as via other channels such as telephone mail order. This combination of digital and physical reflects our daily lives, bridging the internet and the real world. We believe it’s the future […]

Has your Business Mastered the Art of Advertainment?

Written by David Masters • 5th August 2013

The term Advertainment was coined over a decade ago by an Italian professor of marketing. Back then, before the dawn of social media, YouTube, or even blogging, brands needed big budgets to promote their products in an entertaining way. Even today, advertainment can blow the budget of even the biggest marketing department. Think of Red Bull’s […]

5 Reasons to Sell on Amazon Today (Plus 2 Drawbacks)

Written by David Masters • 29th July 2013

Selling everything from books to board games, DVDs to three piece suites, teddy bears to kitchen timers, Amazon is the world’s biggest department store, albeit online. Part of Amazon’s success lies in inviting anyone to sell products on the shelves of its store. Right now, you can list your products for sale on Amazon. What’s […]

How Your eCommerce Business Can Make the Most of Pinterest

Written by David Masters • 22nd July 2013

Marketing your business online, it can feel like you’re forever playing catch up. Whether it’s SEO, PPC ads, updating your website, or just plain old social media, it always feels like there’s more to learn and more to do. Perhaps that’s why many online entrepreneurs and eCommerce traders have yet to catch on to the […]

5 Compelling Reasons to Get Your Business Listed in Google Places

Written by David Masters • 15th July 2013

If you’ve ever searched for directions online, chances are you’ve used Google Maps. And if you’ve ever used Google to find a place to eat, a specialist shop, or somewhere to stay for the night, you will have used Google Places. Google Places integrates with Google Maps to show you where to find what you’re […]

Should Your eCommerce Store Offer Live Chat Support?

Written by David Masters • 8th July 2013

Live chat drives sales. Conversion rates differ between industries, but the overall rule is simple: if your website visitors can get their questions answered, they’re more likely to buy. What difference does live chat really make? And what mistakes should you avoid when setting up live chat on your site? Doesn’t live chat require hiring […]

The Big Problem with Business Advice

Written by David Masters • 1st July 2013

If you ever catch me in a bookshop (which isn’t too hard to do!), there’s a good chance you’ll find me in the business section. Likewise, most of my feedly subscriptions are all about business and marketing. That’s because I believe education is a life-long process. If I’m not keeping up with the latest trends, […]

6 Reasons to Hot Up Your Brand With a Summer Sale

Written by David Masters • 24th June 2013

Blue skies, sunshine and holidays. Summer’s here, and while it’s a relaxing time of year for many of us, the summer months can be slow for retailers. That makes the summer perfect for running promotions. Whether you decide to offer free shipping for a limited time, fixed percentage discounts, or buy one get one free, […]

Are You Ready for the Omnichannel Shopper?

Written by David Masters • 17th June 2013

Omnichannel consumers – those who shop with a single brand through many different channels, from social media to online to call centres to bricks-and-mortar – spend up to 30% more than single channel shoppers. That’s according to a 2009 study by IDC Retail Insights. The research, done at a time when omnichannel shoppers were in […]