Posts by Richard Protheroe

Generate revenue via transactional emails

10 Simple Steps to Generate Revenue Via Transactional Emails

30th August 2017

A report from the Direct Marketing Association recently put the average return on investment (ROI) for email at a very healthy $38. What that essentially means is that for every $1 you spend on your email marketing, you recuperate $38. Very impressive indeed! If you dig a little further into the same report it also […]

How Does Social Media Drive Ecommerce Sales on Facebook, Instagram and Twitter?

29th August 2017

How Does Social Media Drive Ecommerce Sales Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?”. Invariably the reply will be “I heard about them on social media”. My friends are mostly […]

Split Testing

The 11 Best Split Testing Tools for Ecommerce Retailers

11th August 2017

Split testing your online retail website should be an essential part of your ecommerce strategy. Do you ever get that feeling that something isn’t working on your website? Have you seen or read something new and exciting and wanted to give it a try, without abandoning your original idea? If you’ve answered yes to either […]

10 Best WooCommerce Plugins

The 10 Best Free WooCommerce Plugins to Increase Sales

14th July 2017

WooCommerce is one of the world’s most-used hosting platforms for ecommerce retailers. In fact, a staggering 28% off all online stores are now powered by a WooCommerce installation. Whether you are new to that percentage or you are a seasoned WooCommerce pro, you are no-doubt always be on the lookout for great plugins to help […]

22 Simple Marketing Tips To Increase Ecommerce Sales By 57%

Regardless of whether you’re just starting your ecommerce journey or you’ve been a successful retailer for years, marketing your business is crucial to your success. When it comes to ecommerce marketing, it is vital sometimes just to take a step back and evaluate how well you are doing things. You may find yourself asking… How […]

11 Tips to Get Ecommerce Holiday Delivery Right

3rd November 2016

The Holiday season is – without a doubt – the busiest time for retailers, and making sure you’ve got a best-in-class delivery strategy can make the difference between missing your sales targets and totally blowing them out of the water! After Thanksgiving Day on November 24th there’s Black Friday, Small Business Saturday, Cyber Monday and […]

Top 5 E-Commerce Email Campaigns to learn from

22nd July 2016

Email marketing is still as popular and effective with retailers as its ever been in 2016. In fact, email has been found to generate more revenue than website ads, display ads and social media combined. So as we approach August, what are the best email campaigns to ensure your customers, and potential customers, will be […]

Selling into the U.S Market – Webinar

18th July 2016

Is your e-commerce business outside of the U.S? Interested in expanding into the U.S to increase sales? Join us this Friday as we discuss everything you need to do this. We are very pleased to announce that we’ll be joined by cross border experts Scott Sharf of Catching Clouds and Andy Valentine of Payoneer. They will be […]

Google announces 3 new Shopping Ad Features

15th July 2016

Google have announced 3 new features to their Shopping Ads, which could have a fantastic impact for retailers. All of the new features are aimed at improving the mobile shopping experience for consumers. 1. Shopping Showcase With Shopping Showcase, Google are solving the problem of when consumers enter a broad match term in to the […]

6 ways to rule Amazon Prime Day 2016

8th July 2016

It’s Amazon Prime Day 2016 on Tuesday 12th July! So let’s get the bad stuff out the way initially. To say 2015’s Amazon Prime Day fell short with Prime customers may be something of an understatement. Many suggesting that Amazon’s selection of sales was underwhelming. ThinkHeroPro mocked the failings very well in this video. Amazon Prime […]