Shopify is one of the most popular ecommerce platforms out there.
Its user-friendly interface, cost effective pricing and easy to install apps makes it home to over 20,000 ecommerce stores. With one of the best marketplaces out there, Shopify offers over 1,200 apps – free and paid.
So whether you want to add extra functionality to your store, improve your email marketing, gain in-depth analytics or play around with design – Shopify has an app for you.
To save you sifting through the extensive app lists, we’ve compiled a list of the best apps out there – split into five essential categories:
1) Email Marketing
Segmented contact lists, email tracking, list-building tools, automated emails
Cost: Month long free trial, pro from £15/month
Constant Contact is one of the biggest, fastest growing email marketing companies out there. They provide mobile-optimised templates, a drag-and-drop editor to customize your emails and expert guidance and live support. Also includes comprehensive tracking and analytics.
Email marketing automation, SMS, Facebook and Google retargeting
Shopify store rating: 4.9/5 (from 2,462)
Cost: Free to install, pro from $10/month
Omnisend provides pre-built workflows to overcome cart abandonment, send order confirmations and cross sell products. Includes ability to retarget with Facebook custom audiences and Google customer match. Newly features the ability to add SMS messages into your workflows.
Popups, email collection, social popups, behaviour tracking
Shopify store rating: 4.9/5 (from 205)
Cost: Free plan available, pro: $14.99/month. 7-day free trial
Create popups, slide-ins and sticky bars designed to capture email details, grab customers attention and increase conversion. Optinmate tracks the visitors behaviour and prompts messages before they leave the site. Tracks impressions, conversion and conversion rate of each campaign.
Loyalty rewards, customisable campaigns
Shopify store rating: 5/5 (from 72)
Cost: From $10/month. 7-day free trial
One of the best ways to retain customers is to show them they’re appreciated – and this app is a great way to do so. Send customers a unique birthday message containing a single use discount code to your store. Customise colours, logos, email message and subject line for a personal touch.
Email marketing automation, pop ups, exit intent
Shopify store rating: 4.9/5 (from 215)
This app aims to reduce abandoned carts by creating targeted popups to prevent exit intent and allows you to create email sequences designed to direct lost customers back to your store.
2) Store and Design
Email popups, exit intent, reduce cart abandonment, list growth
Shopify store rating: 4.7/5 (from 18,552)
Cost: Free plan available, pro from $24/month
Privy offers easy to design popups, flyouts, banners, bars and landing pages. The app includes advanced targeting, real-time conversion centric reporting and target audience segments. Also allows you to create coupons and discounts.
Web push notifications, reviews, wishlist
Shopify store rating: 5/5 (from 1,674)
Cost: Free plan available, pro from $19/month
PushOwl uses push notifications to re-engage visitors with your store, similar to a cheaper alternative of retargeting. Your customers can receive abandoned cart reminders, back in stock notifications, review notifications and shipping notifications directly to their smartphone, tablet or desktop. Advanced features include the ability to send product images in notifications, and the syncing of customers already in your database.
Customisable product options
Shopify store rating: 4.9/5 (from 2,083)
If your items are customisable, this is the perfect tool to let your customers select options. Create an unlimited amount of custom options like text, numbers, dropdowns, calendars and checkboxes, and allow personalisation for engraving, monoprogramming, custom printing and more.
Page builder, page templates, product pages
Shopify store rating: 4.9/5 (fom 1,300)
Use this simple drag and drop page builder to customize your store. Create landing page, blog pages, product pages, collection pages and home pages – or choose from a collection of ready made templates. No need to download a ton of apps alongside this either, the element library includes social sharing buttons, images, maps, countdowns, add to cart buttons and HTML.
3) Customer Support
Customer support and live chat helpdesk
Shopify store rating: 4.8/5 (from 186)
Cost: From $60/month. 7-day free trial
Gorgias allows you to manage all of your customer support requests in one place – social media, live chat, phone and email. Respond to customers using templates, automated responses and customisable rules.
Live chat, bots, marketing automation
Shopify store rating: 4.8/5 (from 686)
Cost: Free plan available, pro from $15/month
Chatbots made a feature in our 2019 ecommerce trends predictions, so getting a solid live chat in place is crucial for 2019. Tidio allows you to gather all of your messages in a single platform – live chat messages, emails and communications from Facebook messenger. Set up bots to answer questions when you’re away, and check who’s on your site in real-time.
Marketing automation with Facebook messenger, chatbot analytics
Shopify store rating: 4.8/5 (from 26)
Cost: From $9/month. 30-day free trial
A great app if you’re using Facebook to communicate with your customers. Octane AI Messenger Marketing allows you to send custom messages to your customers via Facebook. Send messages when a cart is abandoned, when an order is completed or when an item is shipped. The messenger will automate your chat replies, answering common questions for you while you’re away.
Accordion tabs, tabs management
Shopify store rating: 5/5 (from 125)
Make visitors experience better by using Easy Slide to create drops downs and slides on product pages and FAQ pages, making scrolling through 10,000 word pages a thing of the past.
4) Loyalty and Rewards
Referral program, performance tracking, customer rewards
Shopify store rating: 4.8/5
Cost: $49/month. 30-day free trial
A referral program that’s fully customisable to your brand. Includes tracking capabilities to track the performance of your referral program and provides an overview of sales and shares. Reward with cash, coupons or gifts and ReferralCandy will fulfil for you.
Loyalty Lion Rewards and Referral by Loyalty Lion
Points-led referral, rewards, POS support, reward subscription payments
Shopify store rating: 4.6/5 (from 224)
Cost: Free plan available, pro from $159/month
One of the best apps available for constructing loyalty schemes. Allows you to reward customers for signups, purchases, birthdays, social likes, social referrals and more. And, customise the program to match your branding.
Loyalty, rewards, email capture, influencers
Shopify store rating: 4.8/5 (from 2040)
Cost: Free plan available, pro from $29/month
5) Sales and Conversion
Sales Pop by Beeketing
Sales notifications for social proof
This app syncs with your orders to turn recent orders into notifications on your store. Notifications include recently bought, completed checkouts and products bought together.
Exit intent popups, messenger and email popups
Shopify store rating: 4.8/5 (from 131)
Cost: From $29/month. 14-day free trial
OptiMonk is powerful on-site message toolkit that helps you to grab your visitor’s attention by displaying a targeted offer. OptiMonk monitors the behavior of every single visitor and triggers your on-site message exactly when they take a specific action. It provides you a powerful and simple way to convert more visitors to buyers and subscribers.
Popups, push notifications, Facebook Messenger marketing, activity monitor
Shopify store rating: 4.8/5 (from 2,816)
Cost: Free plan available, pro from $29/month. 14-day free trial
A smart alternative to retargeting, consistent cart includes add to cart popups, Facebook Messenger marketing, activity monitoring, thank you emails and an advanced title bar.
Filters, smart search, upselling, cross selling
Shopify store rating: 4.9/5 (from 591)
Cost: Free plan available, pro from $9/month. 14-day free trial
A smart search with filters to increase conversion. This app includes personalised CDN search with instant suggestions, autocorrection and stopwords. You can also build search results pages, allowing customers to navigate through collections that include filters, quickview, add to cart option and reviews.
Product recommendations, cross sell popups, inventory syncing
Shopify store rating: 4.9 (from 788)
Cost: $19.99/month. 10-day free trial
Cross Sell hand picks relative products to display alongside your products in your store. The app encourages users to add more items to their cart and increase their average order value.
Photo reviews, wishlist, instagram, loyalty
Shopify store rating: 5/5 (from 670)
Cost: Free plan available, pro from $29/month
An all-in-one app that includes photo reviews, wish lists, instagram, loyalty and more. The app is focused on driving social share and new traffic to your site.
So there are our top apps for 2019!
Let us know what your favourite apps are, or comment below if you think we’re missing any.