Category Archives: Ecommerce Growth

ecommerce pricing strategies

5 Ecommerce Pricing Strategies to Maximise Customers, Conversions & Profits

Written by Burc Tanir • 7th August 2018

Pricing can be a huge player in whether your ecommerce store makes consistent sales. Charge too much and nobody buys, regardless of how good your products are. Too little and profits get razor thin. Some recent BigCommerce research even found that competitive pricing was the single biggest store feature driving purchasing decisions. But with so […]

environmentally friendly packaging

How to Use Environmentally Friendly Packaging to Create a Killer Brand Image

Written by Dakota Murphey • 19th June 2018

Going ‘eco-friendly’ is no longer just a buzzword. It’s a genuine opportunity for any retail business. Especially when you consider: A Business Commission report found that environmentally friendly practices could unlock $12 trillion for companies by 2030 in business savings and revenue. While the number of US consumers who’ll pay more for eco-friendly products and […]

8 EU VAT Tips for Retailers Selling into Europe

Written by Anwen Williams • 7th June 2018

Expanding sales into Europe is a massive opportunity for retailers. In fact, a recent European B2C Ecommerce Report found: There are 296 million online shoppers in Europe With the average shopper spending around $1,800 a year. But there are some pretty pressing EU VAT rules and regulations to abide by. So we’ve taken eight tips […]

ecommerce loyalty programs

5 Keys to Make Your Ecommerce Loyalty Programs Drive More Repeat Buyers

Written by Tracy Vides • 1st May 2018

Losing customers hurts – and can wreak havoc on your bottom line. Studies have pegged that: The average cost of a lost customer is $243. And the cost of finding new ones is 7x that of keeping your existing ones. Meaning customer retention is a far more profitable business objective than customer acquisition. One of the […]

ecommerce marketing automation

Ecommerce Marketing Automation: 5 Ways to Boost Sales on Autopilot

Written by Ipshita Biswas • 28th March 2018

“Automation” can save bags of time and bring in new customers while you sleep. A Wishpond study even suggests 75% of all businesses that use a marketing automation solution see a positive ROI within the first year. But being the end-user is sometimes frustrating. Automation in customer support has to be implemented very carefully so as not […]

Psychological Pricing Strategy

7 Proven Psychological Pricing Strategies to Boost Ecommerce Conversions

Written by Burc Tanir • 20th March 2018

A perfectly carved out ecommerce pricing strategy is crucial for converting browsers into buyers. But there’s so much more to it than simply being the cheapest around. It’s imperative to take note of how your target customers react to certain products, deals and sales. And then use this vital information to determine a solid psychological pricing […]

Retail Loyalty Programs

7 Retail Loyalty Programs That Maximise Customer Retention (With Examples)

Written by Mike Glover • 22nd February 2018

Building a solid base of loyal customers is a must for retail success. Amazon, ASOS and all the big players are obsessed with doing it. And any other serious retailer should be too. In fact: The National Law Review found it costs five times more to acquire a new customer than keep a current one. […]

Using Your Product Packaging as a Marketing Powerhouse

Written by PackHelp • 20th February 2018

Marketers worldwide face a harsh reality nowadays. A plethora of new digital tools and constantly changing industry trends is making it harder and harder to predict the outcomes of marketing campaigns. In fact: HubSpot claim that 40% of business owners ranked proving the ROI of marketing activities as one of their top challenges in 2017. The solution? […]

How to Make More Sales by Expanding Your Ecommerce Business into the EU

Written by Payoneer • 13th February 2018

Selling overseas can often be a fulfilling business venture. But it can come with a lot of new logistics and foreign considerations that can be completely new and overwhelming to the average retailer. This post will include five helpful tips for expanding your business into the EU with ease and confidence. But most importantly, tips […]

voice commerce

How to Use Voice Commerce & Voice Search to Crank Up Your Retail Sales

Written by Mike Glover • 8th February 2018

Voice commerce is going to be a huge new trend for retailers in 2018. A little skeptical? Walker Sands’ 2017 Future of Retail Report isn’t. They surveyed more than 1,600 US consumers to discover that: One in five (19%) have already made a voice purchase through Amazon Echo or other digital voice assistants. And another […]