Written by Richard Protheroe • 30th August 2017
10 ways you can generate revenue via transactional emails A report from the Direct Marketing Association recently put the average return on investment (ROI) for email at a very healthy $38. What that essentially means is that for every $1 you spend on your email marketing, you recuperate $38. Very impressive indeed! If you dig […]
Written by Richard Protheroe • 29th August 2017
How Does Social Media Drive Ecommerce Sales Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?”. Invariably the reply will be “I heard about them on social media”. My friends are mostly […]
Written by Richard Protheroe • 11th August 2017
Split testing your online retail website should be an essential part of your ecommerce strategy. Do you ever get that feeling that something isn’t working on your website? Have you seen or read something new and exciting and wanted to give it a try, without abandoning your original idea? If you’ve answered yes to either […]
Written by Lea Haagen • 21st July 2017
For any ecommerce brand, abandoned shopping carts are a substantial problem. Recent research has shown a global abandonment rate of 74.3%, which makes it incredibly likely that any ecommerce merchant reading this will know the frustration of losing customers at the final moment. After investing time, effort, and resources into driving traffic to your website, seeing […]
Written by Lea Haagen • 20th July 2017
Amazon Prime Day proved a hit with customers and a goldmine for small businesses. When Amazon first announced it was having its own sales day to rival Black Friday, their customers were hardly overwhelmed. Two years on, though, and it was a very different story. Sales were up, customers excited and Prime membership soared. For […]
Written by Richard Protheroe • 14th July 2017
Regardless of whether you’re just starting your ecommerce journey or you’ve been a successful retailer for years, marketing your business is crucial to your success. When it comes to ecommerce marketing, it is vital sometimes just to take a step back and evaluate how well you are doing things. You may find yourself asking… How […]
Written by Duncan La Barre • 10th July 2017
In the world of ecommerce, competition is fierce. In even the most niche area of retail, you have to stand out amongst any number of rivals, some of whom may well have a well-established reputation and loyal customer-base. Engaging with your prospective and existing customers alike is absolutely essential – and this is easier than […]
Written by Lea Haagen • 26th June 2017
Positive reviews can do a lot to improve the perception people have of your ecommerce store and brand as a whole. But how do you encourage them and turn them into solid sales? Word of mouth is the best form of advertising you can get – it’s been true for decades, but in this digital […]
Written by Mary Walton • 22nd June 2017
Product descriptions are one of the most important, yet overlooked, aspects of selling online. Whether you own an ecommerce store or run a marketplace, it’s easy to list out the features and specifications of your product. But is this really selling your products? In many cases, your product descriptions will be the only form of […]
Written by Lea Haagen • 1st June 2017
Every online retailer knows how powerful Amazon is. The gigantic marketplace is so huge that it now contributes to over half of all online product searches in the world, and 90% of consumers will check Amazon even if they’ve found their product elsewhere. Mastering your marketing strategy is the best way of running […]
