Category Archives: Marketing

Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?”. Invariably the reply will be “I heard about them on social media”. My friends are mostly categorised as being ‘millennials’. A segment of […]

Regardless of whether you’re just starting your ecommerce journey or you’ve been a successful retailer for years, marketing your business is crucial to your success. When it comes to ecommerce marketing, it is vital sometimes just to take a step back and evaluate how well you are doing things. You may find yourself asking… How […]

In the world of ecommerce, competition is fierce. In even the most niche area of retail, you have to stand out amongst any number of rivals, some of whom may well have a well-established reputation and loyal customer-base. Engaging with your prospective and existing customers alike is absolutely essential – and this is easier than […]

Positive reviews can do a lot to improve the perception people have of your ecommerce store and brand as a whole. But how do you encourage them and turn them into solid sales? Word of mouth is the best form of advertising you can get – it’s been true for decades, but in this digital […]

Every online retailer knows how powerful Amazon is. The gigantic marketplace is so huge that it now contributes to over half of all online product searches in the world, and 90% of consumers will check Amazon even if they’ve found their product elsewhere.   Mastering your marketing strategy is the best way of running a […]

  Email is not dead. Despite what you may have read, email is alive and well. Who doesn’t want more revenue from their ecommerce channels?! And believe it or not – transactional messages are one powerful tool that can help.   Veeqo’s newest release “7 Simple Ways To Build Revenue With Transactional Emails” is your one-stop guide […]

Wednesday April 19th | 4pm GMT, 11am ET, 8am PT   Every ecommerce retailer wants more conversions – but what about increasing revenue by putting the same focus on increasing average order value?   With smart up-selling and cross-selling strategies, you can multiply your opportunities to make a significant impact to your bottom line.   In […]

Having your products priced perfectly is one of the most crucial things for online retailers to get right. Charge too much and you’ll send your visitors looking elsewhere. Too low, and you’ll be eating away at your margins and making a loss, or could be damaging how your brand is perceived by your customers in […]

Veeqo Founder and CEO Matt Warren appears on the latest edition of the eCommerce MasterPlan podcast. In the podcast, Matt first talks about his background as a retailer – starting out selling watches online, through to scaling his business to a multi-million pound ecommerce business, and a destination for watch enthusiasts to find out more […]

They are engaged, they love everything about your brand, they are loyal, and they proactively generate word-of-mouth recommendations. Brand ambassadors are one of the most important links in building a good reputation and trustworthiness on the market, as well as strong bonds with your target audience. If you not only satisfy your customers but exceed […]