Written by Richard Protheroe • 30th August 2017
10 ways you can generate revenue via transactional emails A report from the Direct Marketing Association recently put the average return on investment (ROI) for email at a very healthy $38. What that essentially means is that for every $1 you spend on your email marketing, you recuperate $38. Very impressive indeed! If you dig […]
Written by Richard Protheroe • 29th August 2017
How Does Social Media Drive Ecommerce Sales Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?”. Invariably the reply will be “I heard about them on social media”. My friends are mostly […]
Written by Richard Protheroe • 11th August 2017
Split testing your online retail website should be an essential part of your ecommerce strategy. Do you ever get that feeling that something isn’t working on your website? Have you seen or read something new and exciting and wanted to give it a try, without abandoning your original idea? If you’ve answered yes to either […]
Written by Lea Haagen • 31st July 2017
Comparison Guide of the 5 Best Hosted and Paid Ecommerce Platforms in 2017 Finding the best ecommerce platform for your business can be a real challenge. You have plenty of freedom (there are countless options available) but you can easily feel overwhelmed by the sheer variety of providers on offer – unless you know what […]
Written by Lea Haagen • 21st July 2017
For any ecommerce brand, abandoned shopping carts are a substantial problem. Recent research has shown a global abandonment rate of 74.3%, which makes it incredibly likely that any ecommerce merchant reading this will know the frustration of losing customers at the final moment. After investing time, effort, and resources into driving traffic to your website, seeing […]
Written by Lea Haagen • 20th July 2017
Amazon Prime Day proved a hit with customers and a goldmine for small businesses. When Amazon first announced it was having its own sales day to rival Black Friday, their customers were hardly overwhelmed. Two years on, though, and it was a very different story. Sales were up, customers excited and Prime membership soared. For […]
Written by Lea Haagen • 26th June 2017
Positive reviews can do a lot to improve the perception people have of your ecommerce store and brand as a whole. But how do you encourage them and turn them into solid sales? Word of mouth is the best form of advertising you can get – it’s been true for decades, but in this digital […]
Written by Lea Haagen • 13th June 2017
What is WooCommerce Multisite? Let’s start at the beginning. WooCommerce is a WordPress plugin, which I’m sure you all know. WordPress has a multisite functionality – WordPress Multisite – which allows you to have multiple, independent sites, with just a single WordPress installation. WooCommerce is multisite-compatible. This means, essentially, that you can build an entire […]
Written by Lea Haagen • 1st June 2017
Every online retailer knows how powerful Amazon is. The gigantic marketplace is so huge that it now contributes to over half of all online product searches in the world, and 90% of consumers will check Amazon even if they’ve found their product elsewhere. Mastering your marketing strategy is the best way of running […]
Written by Lea Haagen • 11th May 2017
Tuesday 16th May | 4pm GMT, 11am ET, 8am PT Wouldn’t it be great if more of the people who visited your website ended up actually making a purchase? Mastering your conversion strategy is an awesome way of generating more revenue for your ecommerce store, without having to spend a single penny attracting more website […]
