Category Archives: Social Media

Recap on Amazon Prime Day 2017 Recap - The Good, The Bad, The Ugly

Amazon Prime Day 2017 – The Good, The Bad, The Ugly

Written by • 20th July 2017

Amazon Prime Day proved a hit with­­­ customers and a goldmine for small businesses. When Amazon first announced it was having its own sales day to rival Black Friday, their customers were hardly overwhelmed. Two years on, though, and it was a very different story. Sales were up, customers excited and Prime membership soared. For […]

How to Turn your Customer Reviews into Ecommerce Sales

How to Turn your Customer Reviews into Ecommerce Sales

Written by • 26th June 2017

Positive reviews can do a lot to improve the perception people have of your ecommerce store and brand as a whole. But how do you encourage them and turn them into solid sales? Word of mouth is the best form of advertising you can get – it’s been true for decades, but in this digital […]

How to Turn Customers Into Brand Ambassadors

Written by • 11th January 2017

They are engaged, they love everything about your brand, they are loyal, and they proactively generate word-of-mouth recommendations. Brand ambassadors are one of the most important links in building a good reputation and trustworthiness on the market, as well as strong bonds with your target audience. If you not only satisfy your customers but exceed […]

Pinterest eCommerce marketing

How Retailers Use Pinterest to Boost Sales

Written by • 20th October 2016

Pinterest is a social platform built on collections – or boards – of beautiful, shareable images, providing a bite-sized visual feed for its users. Most retailers know that it’s wise to set up accounts on all the major social networks (that includes Pinterest), but they might not necessarily be utilising them in the best way. […]

The Relationship Between Ecommerce and Social Media

Written by • 23rd July 2015

This is a guest post by Chelsea Coronin of Secure Thoughts. How Important is Social Media to commerce? It’s impossible to deny the rise of online shopping over the years. The internet has become a huge platform for exchanging merchandise, and while many companies both large and small have adjusted fairly well to the need […]

How to Market Your Ecommerce Store on Pinterest

Written by • 8th April 2015

If you haven’t already heard of it, Pinterest is a social media site with a focus on images and videos arranged in a bulletin board style layout, and it has become one of the largest social networks. Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest is made […]

Shopify Amazon

How to Market Your Ecommerce Store on Instagram

Written by • 7th April 2015

Instagram is a veritable treasure trove of potential customers, so it’s no wonder why retail brands are flocking to the picture sharing site to market their goods. With millions of users, young and old (but mostly young), and a billion photos “liked” every day, you’d be mad not to take advantage of Instagram’s marketing potential. […]

How to Improve Your Customer Service

Written by • 18th September 2014

Our Twitter experiment Last week we published our findings from a recent experiment we conducted over Twitter. Our aim was to test the top 10 retailers in UK to see how long they took to respond to customer questions on social media. With new channels available to take advantage of, such as Twitter, which is […]