Written by David
16th December 2013 • 5 min read
When it comes to getting buyers for your eBay listings, titles matter. Writing good titles for eBay products is vital for two reasons.
1. Along with the item picture, the title is the only thing most eBay users will ever see. If it doesn’t entice a click to check out the item, you’ll fail to turn browsers into buyers.
2. Titles have a big influence on search results. Mess up your title writing, and your products won’t show up in relevant searches.
So, how can you write good titles for your eBay products?
How NOT to Write Good Titles for eBay Listings
Before we delve into what makes a good title for your eBay listings, let’s take a look at what not to do.
Short titles. Short titles go against the grain, so they might stand out to eBay shoppers. But they’re unlikely to paint a full word-picture of what you’re selling in the minds of shoppers. What’s more, by using short titles, you miss out on a ton of keywords you could be using so your product shows up in more searches. When you’re writing a title, use up all 80 characters eBay gives you.
Meaningless Keywords. As with short titles, meaningless keywords use up valuable real estate in your 80 characters. They’re also annoying and reflect badly on your brand. Avoid words such as “Wow!”, “L@@K” and “Gorgeous”. If it’s not related to your product, then don’t say it.
ALL CAPS. When it comes to Internet etiquette, writing in ALL CAPS is the equivalent of shouting. As with meaningless keywords, it just looks unprofessional. People will think “If this seller doesn’t even know how to behave on the Internet, can I really trust them with my money?”
Strange Symbols. There’s no need for asterisks, exclamation points or @ symbols to adorn your title. They just look tacky.
With that out of the way, let’s take dig into what it takes to write good titles for your eBay listings.
How to Write Good Titles for eBay Listings
Your title is what will win or lose you sales. Seriously, how you write titles could make or break your business.
Be Honest. It’s always better to over-deliver rather than break a promise. Don’t sell an item that’s broken as being in mint condition. You risk bad feedback, and you’re undermining the trust of your buyers.
Check Your Spelling. Typos in your listing will put off buyers. They want to buy from a seller who cares about what they sell. Bad spelling gives the opposite impression.
Keywords matter. The keywords in your title will dictate whether or not people find your listing. If they can’t find your listing, they won’t buy your product.
When you’re coming up with keywords:
- Choose the name of your product most people would use. For example, if you’re selling an iPad, include the word “iPad”.
- Think of other ways people might describe the product. For example, potential buyers for your iPad might search for a “tablet”. If there’s space, include these in your title too.
- Use brand names. So, for your iPad, call it an “Apple iPad”.
- State the item condition, especially if your item is new. This is becoming less important as eBay’s advanced search tools get more sophisticated, but not everyone uses advanced search.
- List the colour or size of your item, if these are significant. For example, if you’re selling an iPad, state the screen size.
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