The initial plunge in exports from the UK to the EU may or may not have been a shock to the eCommerce industry, depending on which side of the Brexit fence you sit on. But a 68% drop in exports, rising shipping costs and more recently, driver shortages – cannot be ignored.
This article looks at shipping strategies proving to be the winning ticket for eCommerce businesses post-Brexit. Keep reading.
It’s well documented that orders delivered to customers on time with minimum fuss reflect well on a brand’s reputation. This is why relying solely on one carrier to execute your delivery promise in the post-Brexit world is risky. When you use multiple carriers to support your shipping, you have more flexibility to select the best performers. You are in control, and you can monitor the shipping aspects that are important for your business.
Shipping aspects to monitor
– Shipping Method (ground or air)
– Location (domestic or international)
– Shipping Options (same day, next day, longer)
Choosing the most suitable carrier at the right time can make a significant impact on shipping costs. Getting access to data in real-time is vital.
Tactic: Connect to a Shipping API
A modern shipping API like SmartConsign allows you to compare your carrier’s performance across all of the above shipping aspects and more. As a result, you can manage your costs by charging more accurately and quickly split orders across carriers. This strategy is successfully applied within the shipping services market amongst 3PL’s and the like but is equally accessible by eCommerce merchants.
MORE SHIPPING OPTIONS
New VAT and tariffs are unavoidable consequences of Brexit. The UK is now another country, and customs clearance rules apply.
“For ecommerce sellers, Brexit basically means more bureaucracy and more tax”, cites Alvara’s VP of Global Indirect Tax.
Tactic: Maintain Your Competitive Advantage
Extra costs for faster shipping in the EU and longer delivery times, for example, are all part of the post-Brexit process. However, to maintain your competitive edge, you need to ensure that you provide your customers with the best choices based on their unique needs. Adding more shipping options gives you the freedom to respond to your customer’s needs.
Here are a few shipping options to consider:
– Table Rate Shipping (multiple location, parcel size and weight)
– Flat Rate Box Shipping (parcel height and weight)
– Per Product Shipping (parcel specific)
– Ship to Multiple Addresses (split orders at check-out)
– Local Pickup (skip shipping)
– Conditional Shipping (limit orders by location)
Bonus Tips: Reduce the chances of disappointing your customers by making the following three principles a core part of your shipping strategy.
– Be transparent about shipping times
– Allow customers to choose to pay in their currency where possible
– Pay attention to your returns policy
Test Shipping Options
Don’t be afraid to change your shipping options if they are not working for you; keep testing and learning until you discover the most suitable options for your business. Veeqo offers a comprehensive range of shipping extensions for fast growing businesses.
No matter how many shipping options you operate, parts of the process are beyond your control. For example, the unpredictable nature of cross-border shipping post-Brexit means that you never know if customs will hold up the item for days or weeks. In addition, relying on a single warehouse, whether in the UK or EU, limits your distribution capabilities.
When you distribute your inventory across multiple warehouses, you can scale your operation quicker.
How to scale your operations
– Ship orders in customers respective regions
– Reduce distance shipped
– No need to complete customs declarations
– Deliver the best customer experience
Tactic: Sign up for a multi-carrier management system
You don’t need to worry about maintaining control of your operation; cloud-based multi-carrier management systems give you complete clarity of all your orders throughout the process in real-time.
Successful eCommerce brands use these systems to proactively manage customer services post-check-out, allowing them to anticipate and reduce WISMO’s (where is my order). You will find all the latest platforms on Veeqo here; connect your choice of Shipping API to get started.
MORE CHOICES, LESS HASSLE
Whether you choose one, two or all of the strategies and tactics outlined in this post, make sure you have the correct tech stake to support. Bolting onto legacy systems can cause issues and drain internal IT resources. Veeqo offers a range of integrations that work efficiently with your applications without the hassle. To improve your chances of success, start by connecting your choice of carriers with Veeqo.