Ecommerce

Shopify or Amazon? The Benefits of Multi-Channel eCommerce

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Written by David
28th October 2013 • 5 min read

As an eCommerce trader, is it better to sell on Shopify or Amazon?

Starting your own retail business has never been easier. As long as you’ve got a product to sell, and some basic computer skills, you’re ready to trade.

With Amazon, you can list your products for sale in the Amazon Marketplace. Listing products is easy. Amazon emails you about any orders you receive, and takes a cut of any sales you make.

Shopify lets you set up your own eCommerce store. For a small monthly fee (starting at £10 per month) you get your own website. Shopify handles the design (you can choose from hundreds of templates) and the coding. All you do is list your products and wait for the orders to come pouring in.

So as an eCommerce trader, which is better?

At Veeqo, we recommend both. Here’s why.

Amazon Gets You Noticed

Ask almost anyone about shopping online, and Amazon is the first place they’ll think of. With tens of millions of shoppers visiting the Amazon website every month, you’ll have your products on the shelves of the world’s biggest online store. That’s a level of virtual footfall and attention you could never get anywhere else.

And… Shopify Builds Your Brand

While Amazon gets eyeballs on your product, the shopping experience of your customers is surrounded with Amazon branding.

Building a strong, distinct brand is crucial to the success of any business, and Shopify gives you the opportunity to trade online in a space where you set the rules.

Amazon Wins You First-Time Customers

Because your products will get more attention on Amazon, people are more likely to buy what you’ve got for sale. Plus, the Amazon brand is well known and trusted, so people feel safe buying from Amazon, whereas they might be concerned about buying from a website they’ve not heard of.

When you’ve made a sale on Amazon, you’ve created a relationship with a new customer. They’ll see your branding when you send out the product. It’s a good idea to think of Amazon as a lead generator.

And… Shopify Creates Loyal Customers

Once you’ve made a first-time sale on Amazon, you’ve established yourself as a trustworthy company in the minds of your customers. They’ll want to buy from you again, and your Shopify store gives them the opportunity to see the full range of products you have on offer, and to take advantage of special offers that are unique to your Shopify store.

Amazon is Perfect for Getting Started

Listing a product on Amazon couldn’t be easier. From the outset, Amazon’s marketplace was designed to be simple to use so that anyone could sell books they no longer wanted (remember the days when Amazon was simply an online bookshop?). If you’ve got the technical skills to write and send an email, you’ve got what it takes to list a product on Amazon. That makes it perfect for getting started.

Additionally, you can use Amazon to “smell what sells”. You can test out new products on Amazon before ordering a large batch and selling them elsewhere.

And… Having Your Own Shopify Store is the Ideal Next Step

When you’ve got a taste for making money on Amazon, you’ll be eager to move your business forward and become even more profitable. Shopify is the ideal next step. It’s not quite as simple as listing a product on Amazon, but it is very easy to use, and there are a ton of tutorials available online to help you set up your store.

Isn’t It Tricky Managing Two Online Stores?

Shopify or Amazon? We recommend both! The most difficult part of selling your products in two different places is managing your inventory. Veeqo keeps your inventory synced across all your sales channels (including Amazon and Shopify), so you can keep track of stock levels and dispatch orders efficiently.

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Written by David

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