Tag Archives: Business Mastered

Has your Business Mastered the Art of Advertainment?

Written by David Masters • 5th August 2013

The term Advertainment was coined over a decade ago by an Italian professor of marketing. Back then, before the dawn of social media, YouTube, or even blogging, brands needed big budgets to promote their products in an entertaining way. Even today, advertainment can blow the budget of even the biggest marketing department. Think of Red Bull’s […]