Tag Archives: Omnichannel Shopper

Are You Ready for the Omnichannel Shopper?

Written by David Masters • 17th June 2013

Omnichannel consumers – those who shop with a single brand through many different channels, from social media to online to call centres to bricks-and-mortar – spend up to 30% more than single channel shoppers. That’s according to a 2009 study by IDC Retail Insights. The research, done at a time when omnichannel shoppers were in […]