Tag Archives: PPC mistakes

Are you burning money with these PPC mistakes?

Written by David Masters • 27th May 2013

Pay-per-click ad campaigns are a two-edged sword. Get your campaign right, and you’ll have a constant stream of new customers buying from your eCommerce store. Mess it up, and you could wipe out all your profits on ads that fail to convert. The way PPC works is simple. You create a Google AdWords account and […]