Tag Archives: Split Testing

Split Testing – The Secret Weapon of eCommerce

Written by David Masters • 25th February 2013

A-B testing, or split testing, is the biggest “open secret” of web developers. It has the potential to transform your eCommerce business by helping you redesign your website and update your web copy to skyrocket sales. Don’t worry if you’ve never heard of it, however. Google has been using it for over a decade, but […]