Has your Business Mastered the Art of Advertainment?
- Written by David Masters
The term Advertainment was coined over a decade ago by an Italian professor of marketing. Back then, before the dawn of social media, YouTube, or even blogging, brands needed big budgets to promote their products in an entertaining way. Even today, advertainment can blow the budget of even the biggest marketing department. Think of Red Bull's sponsorship of Felix Baumgartner's skydive from space, which was the culmination of a partnership lasting nearly a quarter of a century. Not every business has such deep pockets. In this article, we'll discover how small businesses, eCommerce traders and start-ups can make the most of advertainment.