Ecommerce Growth
Using Bloggers as Part of Your Marketing Strategy
- Written by Jodie Pride
You may have heard of influencer targeting as part of your marketing strategy. Traditionally we would rely on the words of friends, family or any other opinion leader to help us make our purchase decisions, but with the rise of social media our ideas of opinion leaders have changed significantly over the past couple of years, ranging from your best friend to someone you’ve never met who just happens to have 2 million followers on Instagram.
