Order management is important because it’s the fundamental process of delivering on what customers have paid you for. When done right, it’s the key integrator that brings all channels into one unified brand experience.
Without order management, orders can:
This creates a huge void in customer experience levels. And leaves your business highly susceptible to new or existing competitors providing a better experience.
Conversely, reliable order management allows companies to benefit from selling on multiple channels. Meaning a business can increase its selling potential, while maintaining the same, high quality overall experience across the board.
To achieve this cohesive order experience, retail businesses are increasingly turning to automated order management systems.