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Written by Dakota Murphey • 9th May 2019
For ecommerce businesses, your online reputation is vital – and one of the most important aspects distinguishing you from competitors. We all know how beneficial positive reviews can be. But too many negative ones can lead to drops in website traffic and would-be customers not feeling comfortable to buy from your brand. In fact: Bad […]
Written by Patrick Foster • 2nd May 2019
Pinterest has more than 250 million active users. Yet, the platform is often overlooked by ecommerce businesses. This is a mistake. Users are twice as likely to say time on Pinterest is well-spent compared to rival platforms, and two-thirds have discovered a new product from a business account. In short: Selling on Pinterest is a […]
Written by Marc Girdlestone • 15th April 2019
You need to make returns work to be a success in today’s ecommerce world. And it’s not just about having a nice looking policy. Consumers want to: Try out different sizes and variations of your products. Have control of their own return labels. Send back what they don’t like. Return via a range of different […]
Written by Whitney Blankenship • 11th April 2019
Expecting people to buy from you at the first time of asking is a surefire route to disappointment. It takes multiple touchpoints to generate sales: Salesforce says people need 6-8 touches with a brand before buying. Nimble claims it’s just five. While Online Marketing Institute states as much as 13. But the one thing they all […]
Written by Josh Brown • 1st April 2019
Even the slightest misstep by your team can completely derail the customer experience – costing you sales, referrals and brand reputation. According to Gladly’s Customer Service Experience Survey of 2018, 26% of consumers would switch brands after only one negative customer service experience; this figure jumping to 92% after three negative experiences. Worse yet, 67% […]
Written by Matt Warren • 20th March 2019
Today I’m incredibly excited to announce that Veeqo has secured a £3.3 million growth investment from Octopus Investments. Octopus are one of the most well-regarded investment firms in London. So it’s amazing to have them on board propelling Veeqo’s growth along with our existing investors Dan McPherson, New Look founder, Tom Singh, and equity crowdfunding […]
Written by Patrick Foster • 14th March 2019
Ecommerce retailers are leaving sales on the table when it comes to YouTube. The video sharing platform currently processes over 3 billion searches a month – second only to Google. Meaning it’s a platform full of potential customers craving solutions to a variety of problems. But YouTube sometimes gets forgotten in ecommerce. Taking a backseat to […]
Written by Raul Galera • 6th March 2019
Happy customers can be the most powerful advertising weapon in your armoury. And advocacy marketing is how you utilise them. A study by Collective Bias found that 70% of millennial consumers are influenced by recommendations from their peers. And another found that more than 80% of shoppers research online before buying, with the presence of brand […]
Written by Laura Sanchez • 26th February 2019
Banner ads can work magic for ecommerce businesses – yet they come with an inherent problem: most people hate them. They’re often seen as disruptive and annoying. Leading to a massive 26% of desktop users utilising an ad blocker of some kind. But the fact still remains that banner ads are one of the most prolific forms […]
Written by Mike Glover • 20th February 2019
Some retail brands are already well ahead with their omnichannel strategy. And it’s paying off big time for many of them. With the strongest omnichannel retailers retaining an average of 89% of customers, compared with 33% for those with weak omnichannel strategies. But what does omnichannel actually look like in practice? Spoiler: there’s no ‘one […]