Guest Post: This is a post from Matthew Godwin of eRated
Have you been selling awesome products on Amazon, eBay, Etsy, Shopify and other e-commerce platforms? If you have, you’ve probably realised by now how competitive these marketplaces are. There are amazing sellers out there selling products very similar to yours. In such situations, small improvements can make a huge difference to your profile and sales. So here are 4 tips that will help you optimize your seller profile on the different platforms you’re selling on and increasing sales.
If you have the opportunity to display a photo of yourself or your shop, make the most of it. Since last year, eBay has given its sellers the opportunity to “socialize” their profiles with a more Facebooky vibe. Especially if you’re a new seller with little feedback, this is your chance to convey as much about you as possible to increase trust in you and your products. As this photo shows, don’t be scared to post a picture of yourself and a product. Make it bright, colourful, centred and not too busy. Show some character. Like an old-fashioned shopkeeper standing at the door of your shop, offer shoppers a warm, “come on in” feeling. Why not try free software to trim and crop your profile and product photos like Paint.Net?
At the end of the day, your buyers need to trust you as a seller. One way to do this is by showing your visitors stellar reviews from your former buyers so they know that you’re a reputed seller who’s not going to ship them a crappy product. You can use free tools like eRated to do this, which lets you display all your ratings and reviews from across stores you’re selling on. In other words, you can show all your eBay, Etsy, Amazon, Shopify and other platform’s reviews by installing the eRated widget on your marketplace profiles.
This is how eRated would look on a Shopify store!
Your profile description is your opportunity for you to show your shopper who you are and why they should buy from you. Especially in Etsy, where consumers are as keen to know about you as they are about your product, make an effort to write a short but grabby description. Here are some great ideas from top Etsy sellers:
As for Amazon, they don’t make it easy to let your personality shine through. The best you can do is spice up your product descriptions and here are a few tips to do that:
These tips are some proven ways to increase sales, and we can’t wait to see your sales go up with your newly optimised profiles! When you do finish optimising your profiles (or if you already have amazing seller profiles), tweet a photo of your profile to @erated_co so that we can share your newly optimised profile with our followers! Good luck and happy optimising!
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