What sellers are asking for now

Over the past few years, we've observed a significant shift in the conversations we're having with sellers. When we started out, our bread and butter was helping sellers manage the basics: Shipping, order management, pick and pack processes, and inventory control. These operational functions remain critical, but the questions sellers are asking have evolved.

More and more, sellers are telling us, "I've figured out the shipping part, but now I need help growing my business." This shift reflects something we've been observing across our seller base: As sellers mature in their operations, their questions change from tactical to strategic. They're not just asking how to ship more efficiently any more, they're looking at how to make smarter decisions about their product lines, sales channels, and overall business strategy.

This behavioral change signals something important about where ecommerce is headed. The sellers who will succeed aren't just the ones who can fulfill orders efficiently, they're the ones who can make data-driven decisions about what to sell, where to sell it, and whether it's actually profitable.

The capabilities sellers are requesting

Let me break down some of the key areas where we're seeing increased demand:

Managing multichannel listings

Sellers want to be present where customers are shopping, and that’s across increasingly more channels. The pie is growing and sellers want access to more of that opportunity.

But right now, the effort is not worth the reward for many sellers. Sellers know they need to maintain complete and accurate product data to drive visibility, discoverability, and sales, but each channel has unique requirements that demand strategic management.

Creating and managing listings is a time-consuming, manual task, and when errors occur, they take even more time to deal with and often go unresolved, being passed from team to team without resolution. There's a struggle to balance producing large volumes of content and maintaining its quality.

No wonder sellers cite listings one of their most significant operational challenges. Some sellers have told us they spend up to two days weekly managing listings, with others hiring full-time staff just to keep up.

So the challenge here is about reducing the effort required to expand so that sellers can test new channels without a prohibitive investment of time and resources. Sellers need tools that help them:

That's why we built Veeqo Listings. Import your Amazon catalog in one click, connect channels like Shopify, eBay, and Walmart, and publish listings across all of them without repetitive data entry. See at a glance where products are listed and where gaps exist. Autofill data wherever possible, customize pricing and descriptions by channel, and validate listings before publishing to catch errors early.

As channels evolve and become more complex, our roadmap includes AI-powered listing creation and expanded coverage to eventually support 100+ sales channels, all designed to reduce the effort required to test new markets and grow strategically.

Analytics and profitability tracking

This is a big one. Sellers are hungry for data that goes beyond basic sales figures. They want to know if they’re losing money on certain items without realizing it, see how margins vary across different sales channels, and understand their bottom line at a granular level.

With sellers are increasingly operating across multiple channels, the strategic question has fundamentally shifted. It's no longer "What am I selling?" but "What should I be selling, and where?"

Sellers face pricing pressure where they struggle to maintain profitability while offering competitive prices across channels, leading to hesitancy to adopt new pricing strategies or expand to new marketplaces. There's difficulty understanding which products or categories are suitable for which type of marketing at what frequency in different marketplaces.

Without granular visibility into costs—including fulfillment, marketplace fees, advertising spend, and channel-specific expenses—sellers can't answer these critical questions. They're flying blind, unable to determine whether their multichannel expansion is actually driving profitable growth or simply masking losses in one channel with gains in another.

This level of insight used to be available only to larger enterprises with dedicated analytics teams, and that’s why we launched Veeqo Profit Analyzer, or our analytics toolkit. Here's what it does:

Looking ahead

As sellers' needs evolve, we need to evolve with them. This isn't just about adding features, it's about rethinking how our products serve sellers' overall business needs.

We're guided by a principle of accessibility: Making powerful capabilities available to sellers who've historically been priced out or overwhelmed by complexity. Whether it's inventory management, analytics, or multichannel expansion, we're focused on reducing barriers—streamlining onboarding, simplifying workflows, and making tools intuitive enough that sellers can adopt them without dedicated teams or prohibitive time investment.

The bottom line: While efficient operations will always be important, the future belongs to sellers who can leverage data for smart decision-making, expand strategically across channels, and optimize for profitability and growth. The shift from "How do I ship?" to "How do I grow?" reflects a fundamental change in how sellers are thinking about their businesses—and we're building to support that evolution.