What sellers are focusing on in 2026

Our conversations with sellers revealed clear priorities for 2026: Expanding into direct-to-consumer sales, reaching customers across multiple channels, scaling operations, and diversifying product lines. The foundation for this growth? Smarter, more reliable technology. Here’s how sellers are preparing for 2026.

Direct-to-consumer growth

One seller described how the shift is already underway:

“We’ve really started honing in on direct-to-consumer sales, especially with longstanding brands, and Veeqo has helped us immensely with that.” - Grey Palmer, Eleeo Brands.

This seller adds the move to DTC is about leveraging marketplace know-how in new channels:

“We've been able to use what we've learned from selling that through Veeqo to launch some of our other brands on direct consumer.”

Our take: Sellers see DTC as a way to build direct customer relationships and reduce dependency on marketplaces. This strategic growth requires flexible fulfillment operations, so make sure you prepare your business by employing adaptable software for managing order routing and inventory.

Multi-channel expansion

For some, the value is in connecting Amazon with their own site:

“I’m very grateful for Veeqo’s connection to my standalone site… we can fulfill everything in one place with a single pool of inventory.” - Michael Faircloth, The Barrington Garage

Others are doubling down on new marketplace opportunities:

"Selling on other portals that are getting traffic, Walmart and TikTok Shop and, eBay to some extent, that's really our primary focus right now." - Brad Darr, KTM Ventures

Our take: Sellers aren’t putting all their eggs in one basket. As multi-channel fulfillment becomes essential for growth, more sellers are expanding to additional marketplaces—including Walmart and TikTok Shop—while maintaining their strong Amazon foundation.

To prepare now, adopt centralized, real-time inventory management, and ensuring brand consistency in packaging and communication.

Scaling infrastructure and operations

Some sellers are making bold physical investments:

“We’ve set up a new 50,000 sq ft warehouse specifically for Amazon.” - Jonathan Lieberman, JDL Fragrances

Others are already considering their next step:

“We're considering currently opening up another warehouse in another part of the country... and that would help us to reach customers faster, and I think Veeqo has the functionality to have multiple warehouses, which would really help us to have one Veeqo account operating multiple warehouses and shipping out efficiently." - Amaan Judah, 21Supply

Our take: Growing your Amazon business requires more than new sales channels—it demands scalable operations. Sellers are investing in larger warehouses, expanding their teams, and implementing efficient workflows to maintain reliable delivery as order volumes increase.

Diversifying product assortment

Several sellers called out diversification as a hedge against risk:

"I’m trying to scale into more categories where before I’ve focused on health and beauty." - Arash Torbati, Get It Wholesale.

Others pointed to competitive pressures as the driver:

“We've changed... our product assortment, and just diversifying as much as we can from other sellers.” - Cassie Kuhnash, Limitless Solutions

Our take: Smart sellers reduce risk through strategic diversification. By expanding product ranges and testing new markets, they protect their businesses against shifts in category performance, rising costs, and changing customer demand patterns.

Efficiency through automation and reliability

For some, the biggest gain is in systems that remember their preferences:

“Veeqo... learns from what I do. If I go to ship an item, whatever I put in that time, the next time I go to ship that same item, it remembered everything I did.” - Foxton Lewyn, Blue Haze Entertainment Ltd

And many sellers stressed the value of simplicity after trying pricier options:

“Everything else I tried was complicated. Not only was it expensive, but it was complex... I can depend on Veeqo to work." - Michael Faircloth, The Barrington Garage

Our take: While sellers are expand their businesses, they need tech to simplify—not complicate—their growth journey. Reliable automation has become as critical to success as new sales channels - so make sure you’re happy with the software you use.

Looking ahead to 2026, sellers are setting ambitious goals—building direct-to-consumer brands, reaching new channels, scaling operations, and expanding product lines. But they're making smart choices too: Implementing tools that drive efficiency and support sustainable growth with both Amazon-integrated and non-Amazon integrated solutions.

Plan your growth with Veeqo - book a demo today.