Make Q4 a breeze with Shipping Settings Automation

In this blog, Cole Sadler from the Strategic MFN Optimization team at Amazon explains how to use Shipping Settings Automation (SSA) to sell more this Q4. Cole supports 3P sellers in maximizing their sales potential. Prior to Amazon, Cole spent 5 years at FedEx, building his understanding of the challenges and opportunities for merchants handling their own fulfillment.

Here's a little secret that successful sellers know: During the holiday rush, shoppers want one thing more than anything else – to get products fast, and know exactly when their packages will arrive. That's where Shipping Settings Automation (SSA) comes in, and it's a game-changer.

Think about it - wouldn't you rather see "Arrives Tuesday, December 12" instead of a vague 4-8 day delivery estimate? Your customers feel the same way.

SSA does all the heavy lifting for you. It takes up-to-date carrier delivery speeds from the carriers you already use and turns it into those clear delivery dates that make customers click "Buy Now." And the results? They're pretty impressive:

• Product views jump up by 7%*

• Conversion rates climb 8% higher*

And here's the best part - for every day you shave off your promised delivery time you could see sales boost by 5% on average.**

Want to make SSA work its magic for your Q4? Switch on SSA in your shipping templates, select your carriers you ship with, then opt for free standard shipping over free economy.

Worried what happens if your carrier delivers late? Pair it with Automated Handling Time and purchase your shipping labels on Amazon Buy Shipping or Veeqo to get OTDR protection from late deliveries, and refunds on delivery related A-to-z claims.

Holiday shoppers are already stressed enough about finding the perfect gifts - give them one less thing to worry about with precise delivery dates they can trust. Remember, while your competitors are still showing those broad delivery windows, you'll be the one giving customers exactly what they want: Reliability.

*Based on a study of third-party sellers in the US who had sold more than 50 orders on amazon.com from January through November 2022. The study compared offers that were enrolled onto an SSA template versus offers that were not. The conversion increases are general and may be impacted by additional factors, are subject to change, and can vary from seller to seller over time. This data is provided for your personal use only and does not constitute a recommendation or commitment from Amazon.

**Based on a study of seller-fulfilled orders from July 2023 to June 2024. The study evaluated 1-5 day speed improvements for orders with a delivery speed between 3 days and 40 days. The conversion increases are general and may be impacted by additional factors, are subject to change, and can vary from seller to seller over time. This data is provided for your personal use only and does not constitute a recommendation or commitment from Amazon.