Amazon
New OTDR Protection for Amazon Seller Fulfilled Prime and Premium Shipping Orders Available Through Veeqo
- Written by Aisling Miller
We're pleased to announce an important update for Amazon sellers using Veeqo. Starting 30 June, both Seller Fulfilled Prime (SFP) and Premium Shipping merchants can now access OTDR Protected labels when shipping orders through Veeqo. This new feature provides additional security for your seller metrics.
What is OTDR?
On-Time Delivery Rate (OTDR) is a key performance metric for Amazon sellers, measuring the percentage of orders delivered by their promised delivery date. For both SFP and Premium Shipping sellers, maintaining a high OTDR is essential to retain their status and continue offering fast, reliable shipping to customers. Amazon expects sellers to maintain an OTDR above 95% to ensure customer satisfaction.
Why are OTDR Protected Labels Important?
Meeting delivery promises is crucial for maintaining your selling privileges on Amazon. Late deliveries can impact your OTDR, potentially affecting your SFP or Premium Shipping status. OTDR Protected labels offer a safeguard, ensuring that when Amazon sets delivery promises on your behalf, you won't be penalized for circumstances beyond your control.
How OTDR Protection Works with Veeqo
Implementing OTDR protection for your SFP and Premium Shipping orders is straightforward with Veeqo. When purchasing shipping labels, you'll now see indicators for services that offer OTDR protection. These protected services have been selected based on their reliability and consistent performance in meeting Amazon's delivery standards. To get started:
Enable Shipping Settings Automation in your Amazon shipping template
Purchase your shipping labels through Veeqo
Look for the "OTDR Protected" designation when selecting your shipping service
Ship your orders on time
The Impact on Your Amazon Business
This new feature comes as Amazon continues to evolve its requirements for both SFP and Premium Shipping programs, including new performance thresholds. OTDR protection can help maintain your status during peak seasons and high-volume shipping periods.
How to Improve Your OTDR
While OTDR Protected labels offer important protection, consistently maintaining a high On-Time Delivery Rate is crucial for long-term success. Here are some strategies to help improve and maintain a strong OTDR:
Use Automated Handling Time (AHT): Utilize Amazon's AHT feature to set SKU-specific handling times based on historical performance.
Choose Reliable Carriers: Use Veeqo's rate shopping tool to easily identify carriers that consistently meet delivery promises.
Implement Efficient Warehouse Processes: Use Veeqo's digital picking features to process orders efficiently.
Monitor Your Inventory Closely: Use Veeqo's inventory management tools to maintain accurate stock levels.
Plan for Peak Seasons: Adjust handling times or staffing during busy periods.
Use Veeqo's Shipping Rules: Set up automated rules to ensure orders are sent via the most appropriate service.
Stay Informed About Carrier Delays: Adjust shipping promises when necessary due to known carrier issues.
Address Problem Areas Quickly: Regularly review your OTDR performance and take prompt corrective action when issues arise.
Leverage Data-Driven Insights: Use Veeqo's reporting features to analyze and optimize your fulfillment process over time.
Making the Transition
Whether you're an SFP or Premium Shipping seller already using Veeqo or new to our shipping software, our team is available to help you start using OTDR Protected labels.
Looking Ahead
The introduction of OTDR Protected labels for both SFP and Premium Shipping orders is part of our ongoing effort to support Amazon sellers. As Amazon's requirements evolve, we'll continue developing features to help you meet these standards while delivering quality service.
Ready to Use OTDR Protected Labels? Start using OTDR Protected labels for your Seller Fulfilled Prime and Premium Shipping orders today. Remember: OTDR protection applies when using eligible shipping services through Veeqo, with Shipping Settings Automation enabled, and orders shipped on time. It's another way Veeqo supports your success as an Amazon seller, whether you're part of the SFP program or offering Premium Shipping.
