Written by Matt Warren
14th April 2015 • 6 min read
You don’t need the help of developers or IT specialists to build an impressive ecommerce site with Shopify. You can create an online store from your desktop using customizable templates and designs, and with Shopify apps you can further tailor your site, adding specific features and modules to achieve the exact functionality you’re after.
There are hundreds of apps available from the Shopify app store, so to help you narrow it down, here’s a list of our top Shopify apps.
A great way to increase sales and further introduce customers to your brand is by adding cross-sell functionality to your product pages. With the Recommendify app, you can take your pick from a range of recommendation modules, giving you a choice of how to present related products to your customers.
In terms of bespoke recommendations, you can recommend products based on what’s in a customer’s cart, or you can choose to manually select products for a hand-picked recommendation. You can also use Recommendify to display recently viewed products or top sellers.
If you find it a struggle to keep track of multiple online marketplaces – if you use Shopify and eBay, for example, or if you have a Shopify Amazon integration – then this app could help you significantly. Veeqo syncs your orders and inventories across your multiple sales channels so you don’t have to log into separate accounts (Shopify Amazon etc) to view their statuses. You can also save more time by bulk printing shipping labels and by managing your purchase orders and suppliers from one system.
Save time and money while also increasing accuracy with Xero’s accounting app for Shopify. You can also integrate your Xero inventory with Veeqo and choose from a vast selection of Xero add ons to customise your experience.
Once the reserve of chocolate bars temptingly placed by the supermarket checkout, product add-ons and upsells are a key part of any online sales strategy. With the Product Upsell app, you can create ‘Don’t forget…’ overlays for certain products, such as a ‘Don’t forget batteries’ when a customer adds a smoke alarm to their basket.
You can also use Product Upsell as a promotional tool. Once an item has been added to basket, you can set an overlay to appear suggesting a particular item or highlighting a special price. Just make sure it’s relevant to the original product or else the interruption may just come off as annoying.
It can be the simple things that make all the difference. Great product imagery is essential for any eCommerce site, but if those images don’t match what your customer has selected, it can be confusing and inhibit the sale. That’s where Variant Images comes in. It simply changes the image each time a different colour or style is selected. Say your customer looks at a white lamp. If that same lamp is also available in black, the black photo will show when “black” is selected from the list of colour options. This helps reassure the customer that they can see exactly what they’re getting and that their basket has been updated accordingly.
Sticking with product imagery, Scope helps you showcase your products in all their detail. This swish product zoom app offers three types of image view, so you can decide which ones work best for your site. You can set the orientation and zoom level for each image, giving you total control over how your products are viewed.
These days it might seem like your mum uses Facebook more than you do, but it’s still a solid marketing tool. Fliptabify adds a shop button to your company’s Facebook page. What’s more, it pulls in your products to showcase them in a Facebook store, creating a direct route to purchase for those already showing an interest in your brand. The basic version of the app is free, or you can opt to pay a subscription so you can fully customize your Facebook store.
Live Web Insights
While you may have a good idea of what your customers want from your site, insight data can help you validate these assumptions and identify any changes that need to be made. Live Web Insights integrates with your Shopify store to bring you real-time visitor activity including the pages users are viewing and the items in their cart.
As well as useful visitor behaviour data, this app also shows you where customers are coming from. It summarises your top referring sites, traffic and revenue by channel, so you can really see the ROI on your marketing efforts.
Written by Matt Warren
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