What sellers are focusing on this Q4

Q4 is the peak of pressure in ecommerce. While some focus on capturing peak holiday sales, others prioritize building sustainable operations that prevent team burnout. We asked sellers about their Q4 priorities—their responses show how success means different things to different businesses.

Navigating seasonal demand

One seller summed up the surge in consumer appetite:

“Holiday season, everybody’s going to eat 10x more than they would throughout the year...That's what happens in the holidays, toys and food, so that's one of the major areas where we're focusing.” - Mario Avina, American Wholesalers

For others, the spike comes in unexpected categories:

“We sell a lot of disposable face masks, and every winter there's higher demand because it's colder weather, flu season, COVID season, and it ends up being a huge spike in demand for us.” - Aman Judah, 21Supply

Our take:

Peak season demand now extends beyond traditional categories. Amazon sellers are seeing Q4 surges in everything from food products to health supplies, creating new opportunities—and challenges.

To maximize your share of this diversifying seasonal market, think creatively about the traditional seasonal products, and what else might present opportunity at the end of the year.

Investing in operational readiness

For many, people matter as much as product:

“Getting all of the team members in the warehouse equipped and knowledgeable on how to operate Veeqo, so everybody’s aware of how it works.” - Mario Avina, American Wholesalers

Some are optimising at the warehouse level:

“We’ve made our warehouse more efficient, we get out more orders faster, and we’ve grown our team and their training.” - Rohman Taylor, Reptilian Arts LLC

Our take:

Q4 readiness is as much about people as inventory. Streamlined systems simplify staff training and maintain operational efficiency even during peak volume—helping sellers scale confidently when it matters most.

Start seasonal hiring early, develop a solid training plan for new staff, and look at inefficiencies as an opportunity to optimize your workflows.

Playing the long game

Not every seller chases spikes:

“I try not to make a focus on the peak season... I try to fashion our planning to maintaining even keel around the whole year.” - Brad Darr, KTM Ventures

Others are adapting to macro challenges:

“In 2025, trying to figure out how to mitigate tariffs… since most of our stuff is from out of the country.” - Foxton Lewyn, Blue Haze Entertainment Ltd

Our take:

The smartest sellers protect their businesses against Q4 volatility by building year-round resilience. From shifting tariffs to carrier challenges—external pressures are driving sellers to create more balanced, sustainable demand patterns. The important thing is to build flexibility into your business, so you can react quickly as the situation changes.

Every seller's peak season looks different. While some scale up for holiday rushes in food, toys, and seasonal products, others focus on building efficient operations that perform consistently all year. What connects successful sellers? Smart preparation—in inventory management, team training, and systems.

Want to prepare your warehouse team for Q4? Book a demo to see how Veeqo can help.