Awan Marketing
How Awan Marketing Went from Wholesale to Building Their Own Premium Brands with the Help of Veeqo
Awan Marketing is a leading wholesale cash and carry business based in Birmingham, UK. With a diverse product range spanning from household essentials like toilet rolls to seasonal items such as Valentine’s roses and teddy bears, Awan Marketing is one of the largest wholesalers in the UK.
From Wholesale to Multi-Channel Success
Adam and Rhys began humbly 10 years ago, selling on eBay. Initially a wholesale business supplying other companies, they expanded to Amazon five years ago. It has since become their largest sales channel, allowing them to pivot and sell directly to customers. As demand grew, the company recognised the need for a more efficient order management system to handle its increasing volume and variety of products.
Before integrating Veeqo into their operations, Awan Marketing faced several logistical challenges that made daily operations a grind:
“We were handwriting all our labels before Veeqo – it took us all day,” they recall. Managing orders manually wasn’t just inefficient; it was exhausting. Some of their biggest challenges included:
Manual Order Processing: Writing labels by hand slowed down operations and left room for mistakes.
Time-Consuming Dispatch: Shipping and fulfillment took up most of the day, leaving little time for growth and strategy.
Inventory Management Struggles: Tracking stock across multiple sales channels was difficult, making it hard to scale efficiently.
How Veeqo Transformed Awan Marketing
Recognising the need for a streamlined workflow, Awan Marketing adopted Veeqo to automate and optimise their order management process. The results were transformative:
Order Management Efficiency
Veeqo seamlessly integrates and pulls orders from multiple channels, helping Awan Marketing structure their daily workflow. Large items are packed first in the morning, ensuring a smooth and organised dispatch process.
Time Savings
“Veeqo frees me up completely from 10:30 AM. Previously, most of the day was consumed by dispatching orders, but with Veeqo automating key processes, I can now focus on expanding the business.”
— Adam, Awan Marketing
Increased Product Lines
With improved efficiency, Awan Marketing has successfully expanded its catalog by 1,200 new product lines, giving them a stronger competitive edge.
Supplier Negotiations & Cost Savings
The extra time has enabled the team to arrange meetings with suppliers, negotiate better rates, and optimise purchasing strategies, leading to cost savings and improved profit margins.
Scaling Private Label Brands
With Veeqo handling operational complexities, Awan Marketing successfully launched its first premium private-label brand. The success of this brand has inspired the team to launch three more premium brands on Amazon in 2025, further solidifying their position in the e-commerce space.
Looking Ahead
Awan Marketing’s partnership with Veeqo has not only improved operational efficiency but has also paved the way for strategic growth. By optimising order management, reducing manual work, and enabling a focus on product expansion, Awan Marketing is set to continue its upward trajectory, building a stronger and more profitable business in the years to come.
“We couldn’t have grown without Amazon and the support we have from Veeqo. In any business, the customer comes first, and Veeqo helps us deliver faster and more efficiently than ever before.”
With plans to launch new premium brands and scale further on Amazon, Awan Marketing is a prime example of how leveraging the right technology can drive e-commerce success.
