50 E-Commerce Stats You Need to Know



In 2015 global e-commerce sales hit $1.7 trillion. In 2016 that looks to be much closer to $2 trillion.

With a plethora of marketplaces for consumers to shop on and for sellers to list their products, this figure only looks to increase year on year.

Therefore we’ve compile the top 50 e-commerce stats you need to know. Covering important topics like mobile, email marketing, carts and shipping.

Hopefully some of these should shock you and perhaps will make you rethink a few methods, that could potentially impact your business for the better.

General E-CommerceCart-Plus (1)

Only 28% of U.S. small businesses are selling their products online (Selz)

71% of shoppers believe they will get a better deal online than in stores (Ecommerce Lift)

The top 1% of e-commerce sites generate 34% of total e-commerce revenue (RJ Metrics)

Generation Z (18-24) spends the highest percentage (9%) of their income online (Business Insider)

A third of all UK online shopping happens after 6pm (IMRG)

In 2015 the UK e-commerce industry increased by 11% to €157 billion (Ecommerce News)

A 1 second delay in site loading time will lead to a 7% loss in conversion (Hosting Facts)

92% of shoppers will look for discounts online to find the best bargain (Parago)

4.48% is the conversion rate from AOL, higher than any other referer (Smart Insights)

Carts & PlatformsShopify (3)

44% of all online shoppers go directly to Amazon (Marketing Land)

Omnichannel Shoppers spend 3.5X more than other shopper types (Retail Next)

60% of Amazon Sellers are starting their own website in 2016 (Web Retailer)

Two thirds of customers have made a purchase in the last 6 months that involved multiple channels (Retail Next)

4x as many sellers reach 1 million sales on Amazon versus eBay (Web Retailer)

Shopify’s Gross Merchandise Volume for 2015 was $7.7 billion, a 105% increase from 2014 (Shopify)

WooCommerce powers over 37% of all online stores (WooThemes)

The average amount an Amazon Prime spends a year is $1500 a year (Business Insider)


88% of Millennials open emails via mobile (Adobe)

85% of all purchases on marketplace Wanelo is made by mobile (Veeqo)

70% of online transactions occur on a mobile device (SnapRetail)

174 million of U.S. consumers (72%) now own smartphones (Internet Retailer)

61% of Shopify traffic comes from mobile (Business Wire)

Mobile spending increased 63% in 2015 from 2014 (Xanthos)

Shipping & FulfillmentDelivery-Truck

82% of people would complete a purchase if they could return the goods for free (ComScore)

#1 reason in-store shoppers don’t buy online is because of poor returns process (Entrepreneur)

$1.1 trillion is lost every year by retailers due to poor inventory management (Computer World)

88% of consumers would be willing to shop with you if the option of free delivery was offered.

66% of all shopping carts are abandoned and the biggest reason for doing so is ‘unexpected costs’ (Shopify)

28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs (Kissmetrics)

Orders with free shipping average 30% higher in value (Bargain Fox)

Social MediaFacebook (1)

Pinterest has over 100 million users. 85% of these are female (Expanded Ramblings)

40% of 18- to 34-year-olds are likely to use social networks for gift ideas (Social Times)

46% of all U.S Millennials that have an Instagram account (eMarketer)

85% of orders from social media sites come from Facebook (AdWeek)

You are 6x more likely to get a click through from an email than from a tweet (Campaign Monitor)

90% of Instagram users are younger than 35 (Science Daily)

77% of Twitter users feel more positive about a brand when their Tweet has been replied to (Twitter)

30% of U.S Millennials that access Snapchat regularly (eMarketer)

Customer ServiceSupport

90% of customers say their buying decisions are influenced by online video reviews (Forbes)

31% of customers would be more likely to buy after a live chat (BoldChat)

On average loyal customers are worth up to 10 times as much as their first purchase (Help Scout)

91% of unhappy customers will not willingly do business with you again (Customer Service Manager)

27% of people read reviews on their smartphone when in store (Bargain Fox)

Customer purchases increase by 45% when forced registration is removed from the checkout page (Sail Thru)

Email MarketingLove-Letter

Adding a video to your email can increase click throughs by 300% (Salesforce)

Personalised subject lines boost open rates by almost 30% (Marketing Sherpa)

98% of Millennials regularly check emails at work (Adobe)

Email marketing has an average ROI of 3800 (DMA)

Email marketing works 40x better in converting than Facebook and Twitter (Entrepreneur)

95% of people who sign up for emails consider them useful (Salesforce)

71% of mobile purchases are influenced by email (Receiptful)


The following two tabs change content below.
Richard is a Content Specialist at Veeqo. He loves writing about ways for ecommerce retailers to increase their sales with marketing tips, advice on website optimisation and social media best practices.

Latest posts by Richard Protheroe (see all)

Want more insights like this?

Join over 14,000 subscribers and get the best content on ecommerce growth, marketplace trends and warehouse operations delivered directly to your inbox.

Book a Veeqo Demo
Experience first hand how Veeqo can help you master your operations, claim back time and rapidly grow your ecommerce business
icons for book a demo