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50 E-Commerce Stats You Need to Know

Written by | Published on 24th June 2016 | 17 min read

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FILED UNDER: eCommerce Uncategorised

In 2015 global e-commerce sales hit $1.7 trillion. In 2016 that looks to be much closer to $2 trillion.

With a plethora of marketplaces for consumers to shop on and for sellers to list their products, this figure only looks to increase year on year.

Therefore we’ve compile the top 50 e-commerce stats you need to know. Covering important topics like mobile, email marketing, carts and shipping.

Hopefully some of these should shock you and perhaps will make you rethink a few methods, that could potentially impact your business for the better.

General E-CommerceCart-Plus (1)

Only 28% of U.S. small businesses are selling their products online (Selz)

71% of shoppers believe they will get a better deal online than in stores (Ecommerce Lift)

The top 1% of e-commerce sites generate 34% of total e-commerce revenue (RJ Metrics)

Generation Z (18-24) spends the highest percentage (9%) of their income online (Business Insider)

A third of all UK online shopping happens after 6pm (IMRG)

In 2015 the UK e-commerce industry increased by 11% to €157 billion (Ecommerce News)

A 1 second delay in site loading time will lead to a 7% loss in conversion (Hosting Facts)

92% of shoppers will look for discounts online to find the best bargain (Parago)

4.48% is the conversion rate from AOL, higher than any other referer (Smart Insights)

Carts & PlatformsShopify (3)

44% of all online shoppers go directly to Amazon (Marketing Land)

Omnichannel Shoppers spend 3.5X more than other shopper types (Retail Next)

60% of Amazon Sellers are starting their own website in 2016 (Web Retailer)

Two thirds of customers have made a purchase in the last 6 months that involved multiple channels (Retail Next)

4x as many sellers reach 1 million sales on Amazon versus eBay (Web Retailer)

Shopify’s Gross Merchandise Volume for 2015 was $7.7 billion, a 105% increase from 2014 (Shopify)

WooCommerce powers over 37% of all online stores (WooThemes)

The average amount an Amazon Prime spends a year is $1500 a year (Business Insider)

MobileiPhone-5C-Green-back

88% of Millennials open emails via mobile (Adobe)

85% of all purchases on marketplace Wanelo is made by mobile (Veeqo)

70% of online transactions occur on a mobile device (SnapRetail)

174 million of U.S. consumers (72%) now own smartphones (Internet Retailer)

61% of Shopify traffic comes from mobile (Business Wire)

Mobile spending increased 63% in 2015 from 2014 (Xanthos)

Shipping & FulfillmentDelivery-Truck

82% of people would complete a purchase if they could return the goods for free (ComScore)

#1 reason in-store shoppers don’t buy online is because of poor returns process (Entrepreneur)

$1.1 trillion is lost every year by retailers due to poor inventory management (Computer World)

88% of consumers would be willing to shop with you if the option of free delivery was offered.

66% of all shopping carts are abandoned and the biggest reason for doing so is ‘unexpected costs’ (Shopify)

28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs (Kissmetrics)

Orders with free shipping average 30% higher in value (Bargain Fox)

Social MediaFacebook (1)

Pinterest has over 100 million users. 85% of these are female (Expanded Ramblings)

40% of 18- to 34-year-olds are likely to use social networks for gift ideas (Social Times)

46% of all U.S Millennials that have an Instagram account (eMarketer)

85% of orders from social media sites come from Facebook (AdWeek)

You are 6x more likely to get a click through from an email than from a tweet (Campaign Monitor)

90% of Instagram users are younger than 35 (Science Daily)

77% of Twitter users feel more positive about a brand when their Tweet has been replied to (Twitter)

30% of U.S Millennials that access Snapchat regularly (eMarketer)

Customer ServiceSupport

90% of customers say their buying decisions are influenced by online video reviews (Forbes)

31% of customers would be more likely to buy after a live chat (BoldChat)

On average loyal customers are worth up to 10 times as much as their first purchase (Help Scout)

91% of unhappy customers will not willingly do business with you again (Customer Service Manager)

27% of people read reviews on their smartphone when in store (Bargain Fox)

Customer purchases increase by 45% when forced registration is removed from the checkout page (Sail Thru)

Email MarketingLove-Letter

Adding a video to your email can increase click throughs by 300% (Salesforce)

Personalised subject lines boost open rates by almost 30% (Marketing Sherpa)

98% of Millennials regularly check emails at work (Adobe)

Email marketing has an average ROI of 3800 (DMA)

Email marketing works 40x better in converting than Facebook and Twitter (Entrepreneur)

95% of people who sign up for emails consider them useful (Salesforce)

71% of mobile purchases are influenced by email (Receiptful)

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Richard is a Content Specialist at Veeqo. He loves writing about ways for ecommerce retailers to increase their sales with marketing tips, advice on website optimisation and social media best practices.

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