ShipBob vs Veeqo for Growing Ecommerce Businesses
- Written by Rachael Pilcher
As your order volume climbs and spreadsheets start taking over your life, the once simple act of getting packages out the door becomes a high-stakes juggling act of carriers, rates, warehouses, and customer expectations. At some point, every scaling brand hits the same crossroads. Do you double down on optimizing in-house shipping, or outsource your ecommerce order fulfillment altogether?
That’s where solutions like Veeqo and ShipBob come in. They both solve big operational headaches, but in completely different ways. Veeqo gives you software superpowers to streamline shipping and inventory if you're handling ecommerce fulfillment yourself, while ShipBob takes logistics off your plate entirely. Same goal, but radically different playbooks.
In this fulfillment software comparison, we’ll be looking at the pricing and features of Veeqo vs Shipbob, so you can decide which one best supports your current and future growth strategy.
What ShipBob and Veeqo offer at a glance
Veeqo overview
Veeqo is a cloud-based, multichannel shipping software and inventory management tool that helps ecommerce businesses manage order processing and fulfillment across all their sales channels from a single, centralized dashboard.
Unlike a third-party logistics (3PL) provider like ShipBob, Veeqo is designed for ecommerce retailers who want to stay in control of their warehouse inventory and operations, while automating the complexity of label generation, shipping rules, and inventory. Veeqo’s features are especially valuable for businesses selling across multiple platforms like Shopify, Amazon, Walmart, and eBay, where smart order management is essential for scaling efficiently.
As part of the Amazon family, Veeqo users benefit from Amazon’s robust technology infrastructure, even if they don’t sell on the Amazon marketplace. For sellers who ship through Amazon, and who meet on-time delivery standards, Veeqo also enables access to Buy Shipping protections.
If you manage your own shipping operations in-house and are looking for a powerful shipping integration platform to save time, reduce errors, and unlock better carrier rates, Veeqo might be the perfect fit.
Key features:
Split and merge orders
Fast bulk shipping
Integrations with leading marketplaces, websites, and tools
ShipBob overview
ShipBob is a tech-enabled third-party logistics (3PL) provider that helps ecommerce brands outsource fulfillment. From storage and order routing, to shipping and returns, ShipBob can take a lot off your plate. Instead of managing your own warehouse, you store inventory across ShipBob’s network of fulfillment centers and let them handle the logistics.
Designed for fast-growing DTC brands, ShipBob offers US and international warehouses to reduce shipping costs and speed up delivery. Its centralized dashboard gives full visibility into inventory, performance, and costs, so you can stay in control without the heavy lifting of managing fulfillment in-house.
If you want to keep your order management in-house, ShipBob also offers a separate Warehouse Management System (WMS) which gives you access to the same tools that power ShipBob’s network. With real-time tracking, barcode scanning, and integrations with platforms like Shopify, Amazon, and Walmart, the WMS offers scalable ecommerce shipping solutions for complex operations.
Key features:
End-to-end order fulfillment solution
Inventory distribution
Real-time inventory tracking
Distributed fulfillment network
Performance metrics
Custom packaging and kitting services
50+ integrations
Veeqo vs ShipBob pricing structure breakdown
Veeqo pricing
Veeqo stands out for its refreshingly simple pricing model. In short, it’s completely free to use.
That includes unlimited users, unlimited shipments, and powerful features like multichannel inventory syncing, automated shipping rules. Veeqo also gives you immediate access to the lowest rates across major US carriers. No matter how much you intend to expand, there are no monthly fees, label minimums, or hidden charges. Veeqo makes money through its carrier partnerships, meaning retailers can scale their shipping operations without paying for the software itself. If your business needs more personalized support, Veeqo also offers a Priority Plan for $250 per month, which includes a dedicated account manager and faster support response times. This plan is ideal if you’re a high-volume seller looking for white-glove service.
ShipBob pricing
ShipBob offers a usage-based pricing model that varies based on your specific fulfillment needs. There’s no monthly subscription fee, but you’ll pay for services across several categories including:
Implementation
Receiving inventory
Storing products (based on cubic footage)
Picking and packing orders
Actual shipping costs (which vary by package size, destination, and carrier)
Optional services like kitting, custom packaging, and B2B order routing may also carry additional fees. ShipBob doesn’t list flat-rate pricing on its website, so customers are required to go through their custom quote process to get an accurate estimate. Because of the stack of fees and add-ons, ShipBob is cost-effective if you’re shipping high volumes each month, where the operational savings and logistics benefits begin to outweigh the fulfillment fees.
Integration infrastructure
Veeqo
Designed to unify multichannel operations, Veeqo offers native integrations for major ecommerce systems like Shopify, Amazon, Walmart, eBay, Etsy, WooCommerce, and BigCommerce.
The shipping software connects directly with top shipping carriers including USPS, UPS, FedEx, and DHL, so you can manage rate comparisons, label generation, and shipping rules all in one place.
If you have more custom requirements, Veeqo offers an open API that allows developers to sync with internal systems, and connect to less common platforms. This flexibility makes it especially valuable if you’re running on a unique tech stack or proprietary tools.
ShipBob
This 3PL supports a wide range of ecommerce integrations, including Shopify, BigCommerce, WooCommerce, Amazon, and Walmart. These integrations keep inventory, orders, and shipping updates automatically in sync across your storefronts and ShipBob’s fulfillment network.
If your ecommerce empire has more complex needs, ShipBob provides a developer API, enabling seamless connections with ERPs, custom order systems, or B2B retail partners.
Whether you're scaling across multiple channels or building a custom backend, both Veeqo and ShipBob offer the connectivity you need to scale smoothly.
Inventory management capabilities side by side
Veeqo
With Veeqo, you get powerful, real-time inventory management for handling multichannel fulfillment. Your inventory levels automatically sync across all connected sales channels, such as Shopify, Amazon, Walmart, and eBay, helping to prevent stockouts.
You can track stock across multiple warehouses, set reorder points, and even bundle products while maintaining accurate SKU counts. Because inventory and order data live in the same system, Veeqo makes it easy to stay in control without juggling spreadsheets or disconnected tools.
ShipBob
While primarily a 3PL, ShipBob also offers inventory visibility across its distributed network of warehouses. Through the central dashboard, you can monitor stock levels in real time, view aged inventory, set replenishment alerts, and make data-driven decisions about where to place inventory for faster, cheaper delivery.
For businesses using ShipBob’s WMS in-house, inventory tracking extends to barcode scanning, lot tracking, and SKU-level insights, giving enterprise-grade tools to your internal fulfillment teams.
In short, Veeqo excels in centralizing and syncing inventory across multiple sales channels for in-house teams, while ShipBob offers deep visibility and operational insights if you want to operate with outsourced or hybrid fulfillment.
User experience: setup, daily use, and learning curve
Veeqo offers faster time-to-value for your business, whereas ShipBob will require you to plan for implementation time.
Veeqo
With its simple, intuitive software, Veeqo is designed to get your in-house fulfillment teams up and running quickly, especially if you’re already selling on major platforms.
Connecting sales channels like Shopify, Amazon, or Walmart is straightforward, with helpful onboarding guides and a knowledgeable support team at hand. Most users can begin printing labels, syncing inventory, and automating workflows within a day or two. If you have more complex multi-warehouse setups or custom workflows, you may need a little more time to fully configure shipping rules and inventory data.
ShipBob
This solution requires a more involved implementation and onboarding process, since it includes both software setup and physical logistics handoff.
Your business needs to send inventory to ShipBob’s fulfillment centers, select warehouse locations, and integrate existing storefronts. ShipBob provides a dedicated implementation specialist to guide the process, but full implementation might take anywhere from several days to a few weeks, depending on your product volume and complexity.
Once set up, ShipBob is fairly user-friendly, but there’s a learning curve around navigating fulfillment operations remotely and interpreting logistics data.
Customer support and service level comparison
Veeqo
Veeqo provides solid support for a free, enterprise-grade software solution, including live chat, email and phone support, and a comprehensive help center with setup guides and troubleshooting articles.
Users on the free plan receive standard response times, but those who upgrade to the paid Priority Plan get access to a dedicated account manager and priority support. This is a valuable option if you’re a high-volume seller or you have more complex internal processes.
ShipBob
On the flipside, ShipBob takes a more hands-on approach with support, especially during the onboarding phase. Every new customer is assigned a dedicated implementation specialist, and ongoing support is available via email, chat, and phone.
ShipBob also offers an account management team for their larger clients, helping with performance optimization, inventory planning, and supply chain strategy. Service level agreements (SLAs) are clearly defined in the help documentation, giving big businesses a more structured and accountable support experience.
Making your decision about Veeqo vs ShipBob
Choosing between Veeqo and ShipBob comes down to how you want to manage fulfillment as your ecommerce business scales. If you prefer to stay hands-on and manage your own warehousing, shipping, and fulfillment operations with powerful automations, then Veeqo is the smarter choice.
On the other hand, if you have a good budget, need more automated processing, and never want to touch a shipping label again, ShipBob has you covered. With its distributed warehouse network, real-time performance data, and trusted third-party service, it’s ideal if you’re a high-volume DTC brand that’s ready to scale without managing fulfillment.
Both Veeqo and ShipBob are built to support ambitious growth. The best choice? It all depends on how hands-on you want to be as you scale.
Create your free Veeqo account today and discover how simple and cost-effective ecommerce order fulfillment can be.
