Written by Jodie Pride
27th March 2015 • 11 min read
It’s not just low prices to get you to the top spot on Amazon and eBay. Being the most cost-effective option is an important factor, but there are many other aspects you’ll need to optimize in order to make sure you rank high and stay in that position.
eBay has a system called “best match” which ranks listings based on the seller’s performance, recent search impressions and sell-through rate, recent sales, titles of listings, prices and whether or not free shipping is offered. Other important factors include TRS (Top Rated Seller) status and whether you offer Premium Service.
It’s important to remember that most listings that reach the top page of an eBay search will be from Top Rated Sellers and will usually offer free shipping. These sellers will also have a large sales history and will offer the best price for that item.
Amazon uses a similar system where it looks at seller rating and price, but it also looks at keywords in the product’s title to rank listings. The more keywords related to the search query, the more likely you are to rank highly.
Price Blink is a free browser add-on which helps you identify whether the items you are selling are available for less on other websites. You can view items you’re selling on Amazon, and Price Blink will let you know where else they are available. This means you can make informed choices in your pricing strategy, because even though an item may cost £5 on Amazon, it may cost £4.99 elsewhere – meaning you could price your item at £4.98, making it more desirable on Amazon as well as elsewhere on the web.
Feedback and reviews are essentiall to obtain a high seller status level, and a high seller status ensures that your products will reach the the top of the listings in eBay and Amazon. How do you get feedback and reviews from your customers? You ask for it! Unless your service is either exceptional or abysmal, customers are unlikely to comment on it unless chased.
That’s where Feedback Five comes in handy: if you’re an Amazon seller, you can use it to automatically email your customers, either with messages asking for them to contact you if there are any issues with the transaction, or to follow up post-sale to politely ask for them to give you feedback and a review of the item they bought from you. If you’re selling on eBay, and alternative to this tool is Feedback Pro which performs many of the same tasks as Feedback Five, and is a great way to help you achieve TRS status and remain in the top spot on eBay.
Communicating with your customers is key if you want to keep them satisfied. They may seem like small gestures, but an email notifying the customer that their product is on its way, or a simple “thank you for using our service” email can really help towards keeping the customer satisfied. It shows that you’re a competent retailer who recognizes, cares about, and is going to meet their needs. What’s more, if the customer contacts you first, it’s vital that you respond quickly to their communication – Amazon, for example, require you to respond within 24 hours or there will be a demerit against your account.
Replymanager is a great tool if you’re selling on eBay; you can use it to read and respond to mail from eBay’s “My Messages and Resolution Center” , create customized standard replies so you can respond to your customers more quickly, and tackle multiple emails at once for improved efficiency. There’s also a reporting function which produces detailed reports on user activity such as reply time, time spent, category summaries, and average response times.
If you’re an Amazon seller, you can use Amazon Seller Central to communicate with your customers and can make it so that any customer questions are forwarded to your email, so you can respond when you’re not on Amazon.
Remember: communication with your customer is important to keep them satisfied, and satisfied customers are more likely to give positive reviews and feedback, meaning you will stay in the top spot on Amazon and eBay.
This is a great tool to use for competitor and market analysis for pricing your goods, as well as evaluating. It’s important to monitor and evaluate trends in products and prices, and that’s exactly what Terapeak can do for you. This tool can help when selling on eBay and Amazon by discovering new selling opportunities and identifying which products, makes, models and listings are currently hot sellers.
You can also use it to see how well keywords of your own choosing are performing, and use it to generate sales projections for these opportunities, so you can decide what items you want to sell in what quantities and at what prices in order to minimize costs and risks.
It’s a valuable tool for assessing other successful sellers by seeing who else sells the same items as you, so you can see how well they’re performing and what strategies of theirs you can adopt for yourself. It can be used to score your listings against a set of criteria so you can optimize them for peak rankings in Amazon and eBay, leading to an increase in sales.
Keywords are another key component to ensure that you stay on the top spot on Amazon. Keywords are common words and phrases used by buyers when they search for products using Amazon’s search bar. When you create an Amazon listing, you are presented with a field in which to list these keywords.
The more your keywords fit what the customer is looking for, the higher up it will rank – bear in mind that sometimes people misspell words, or use different phases or spelling variants, so you could use some of these as keywords. You could also try listing other popular brands in the keyword section so that your product will come up and potentially provide a more attractive option for the buyer.
KTD is a free tool for finding long tail keywords directly from Amazon. You simply type in a product name, and it will provide predictions (keywords and long tail keywords) of what it thinks you are searching for. It’s simple to use and is free, and can help you stay top of the rankings by ensuring you choose your keywords wisely.
This is an inventory management software which can sync your inventories and orders across Amazon and eBay, as well as a number of other online marketplaces. This can benefit you by making sure that if something sells out on one channel, it is automatically updated across your other channels, eliminating the risk of overselling and disappointing your customers. There’s also an option to set reorder levels so that you’ll be notified if certain stocks goes below a set level.
This is particularly helpful if you have a large inventory, also because it can bulk print your shipping labels, which can save you time as well as reducing the risk of human error in writing your shipping labels.
If your customers order items only to find they are actually out of stock, they will not be happy and could lead to negative feedback, resulting in you being pushed down the ranking listing. Keep your customers satisfied and you will remain in the top spot.
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