Veeqo Blog

How to Use Google Product Listing Ads to Drive High-Spending Buyers to Your Store

Written by Mike Glover • 17th January 2020

Google Product Listing Ads

Want to bring more high-spending buyers to your online store? You need to get Google Product Listing Ads set up. And this isn’t just another flaky marketing channel. In fact, Smart Insights found that Google Shopping now drives more than 75% of retail search ad spend. But what are they? And how can you use them […]

How to keep track of inventory

How to Keep Track of Inventory in Your Ecommerce Business

Written by Mike Glover • 13th January 2020

Inventory tracking may be a dull subject. But messing it up can have catastrophic results for an ecommerce business. Get it wrong, and you run the risk of: Running out of goods without realising. Becoming inundated in a never ending stream of backorders. Delivering a poor customer experience through delays and disappointment. So, good inventory […]

Ecommerce Conferences 2020

Ecommerce Conferences 2020: 79+ Events to Help Grow Your Retail Business This Year

Written by Mike Glover • 10th December 2019

Growing an ecommerce business in 2020 means staying ahead of the curve. Marketing ideas and trends move rapidly. And what worked last year, may be a complete dud this time around. How do keep your finger on the pulse? Through industry leading speakers and educators at quality conferences and events. So we put together a […]

Ecommerce Content Marketing

Ecommerce Content Marketing: The Definitive Guide to Making Sales via Blog Content

Written by Nico Prins • 3rd December 2019

Content marketing is the secret ecommerce weapon most of your competitors are failing to use properly. Success is no longer just about product pages. Building out your blog will help: Generate an evergreen flow of free, targeted, quality traffic. Showcase your products solving specific problems. Drive up loyalty, repeat purchases and customer lifetime value. But […]

Ecommerce Tools 2020

34 Essential Ecommerce Tools to Accelerate Growth in 2020

Written by Mike Glover • 1st December 2019

Looking to double down on your online retail growth? You’ll need some epic ecommerce tools to help you get there. The industry is changing and expanding faster than ever. New trends, new tactics, new ideas. All huge opportunities to drive growth and sales. But there’s no way you can take advantage of everything without some […]

Inventory Accounting

Inventory Accounting: What Every Retailer Needs to Know

Written by Mike Glover • 28th November 2019

Inventory accounting is an aspect of running your ecommerce business that you just do not want to get wrong. Mess it up, and you leave yourself open to: Inaccurate forecasting. Paying too much or too little tax. Not knowing how profitable your business is. But inventory accounting is (not surprisingly) a hugely complex subject. So […]

Nudge Marketing

5 Nudge Marketing Ideas to Guide More Browsers into Buyers

Written by Nikole Wintermeier • 20th November 2019

Nudge marketing is becoming a powerful conversion tool for ecommerce brands. No more ugly, brazen, ‘in your face’ offers and urgency tactics. Nudges use simple psychology to subtly guide store browsers into making a purchase – and they’re massively effective. Easier said than done? Not anymore. This post gives a complete rundown of what nudges […]

UGC Examples

UGC Examples: 7 Ecommerce Brands Driving Major Sales with User-Generated Content

Written by Anastasia Masters • 13th November 2019

User-generated content is the Holy Grail of social marketing – sparking viral buzz and a constant stream of free product promos. And the research backs it up too: More than 92% of consumers trust earned media (like advice from family and friends) more than all other forms of advertising. 90% of US shoppers say UGC […]

Retail Marketing Calendar 2020

Retail Marketing Calendar 2020: Key Dates & Killer Campaign Examples

Written by Mike Glover • 7th November 2019

It’s time to get your ecommerce marketing ready for 2020. The top brands don’t leave it until the last minute. They have plans and campaigns set up and ready to roll out months in advance. But it all starts with knowing your key retail dates. So we put together the 2020 retail marketing calendar below. […]