Blogging is one of the appealing methods of promoting brands, products, and services through interactive content. The blog posts are written to educate a group of people about a product and compel them to visit the main page and do the purchases. It is not necessarily about promotional content. A blog post can be informational, tutorial, entertaining, or simple creative enough to appease the aesthetic senses of the readers. If you are also pursuing to build a brand, do corporate blogging or simply establishing a useful channel, you can create impressive blog posts and improve search engine ranking with following tips. 1. Optimize the blog-post title The title of a blog post is what seen the first in search engines and social media. Users scan the title first and then click to reach your website. Include highly demanding keyword to let them easily understand that the post is exactly about a phrase they are searching for. Make sure, the keyword makes a meaningful sense and do not look unnatural in the title. The title of an article or blog has the ability to turn an internet surfer into your reader by showcasing the hard work you have put in the post. For example, a user needs to know about the creation of a PrestaShop private store, he or she will click the most matching results. Limit the length of the title to 55-59 characters and it will be easily readable in the search results. To enhance the click through, you can use write a how-to post about the keyword just like the way it is used in the image above. 2. Use Keyword Variation in the post Gone are the days when using a keyword multiple times in a post would result in higher ranking. It is considered spam these days, and search engines want you to produce creative content. The writers are not creating valuable posts that are written for the humans and not for dodging the search bots to grab higher rankings. Try changing the root word of your business with synonyms and other words that have the same meaning. You can also get ideas for the key phrases from your target audience to include words which are common in your niche but not officially known. It will get you covered the users who enter specific terms to search for the content. 3. Add a compelling Meta description The quality of your blog-post is judged by the short description that displays along with its title and URL. Sum up the post in 150-155 characters and do add keywords as well. Creating a compelling description for your article improves the rankings and gives the users a reason to click the link. Increase the click- through rate by giving away a compact summary. 4. Focus on the quality and content both Short and poor quality content do not perform well in search rankings. Google wants you to provide in- depth analysis of a product, service or topic. Last year, the algorithm devalued the how-to content what was thin and did not provide an adequate amount of information about a title. The minimum word count needs to be 500-800, whereas posts with 1500-2000 words are among the best performers. By quality, it means to write completely unique blog posts and not copied from another source. In blogging, most of the people seek inspirations from fellow bloggers to create something new. You can also do so to deliver useful information to your readers. 5. Internal Linking Getting a link from your website is one of the safest methods to improve SEO of your blog post. It allows you to mention older posts in the fresh ones and let the readers have a look at them as well. It shares the link juice of your website with other pages and ensures their search engine visibility as well. If you want the readers to revisit the older posts, do mention them in your recent posts and use it a reference. It will help you build an authority in your niche and bring fruitful results to your previous hard work. 6. Do blog commenting Interacting with the blogging community is mandatory for maximizing your reach. Find writers who write about topics relevant to your business, go through their posts and submit a comment. It will ask your name, email address and a link as well. There are numerous benefits of doing so. It gives a backlink to your blog post. You can also grab the attention of the readers, who regularly read and comment on the blog. 7. Improve URL Structure Make the URL readable by adding simple words instead of special characters. Create a suffix for the blog post and add it to the root domain. For example, using a URL www.example.com/tips-to- improve- search-engine- rankings is SEO-friendly rather than www.example.com/p?123 The URL also needs include simple words that give the readers a clear idea about an article or infographic. Be specific in structuring the URLs for your blogging journey as it is significant to your success. 8. Have Social Media profiles Social media presence is mandatory for your blog or business. Create official profiles, have an active fan following and share valuable posts. The social signals that include likes, comments, and shares on your posts count towards the higher rankings of your blog post. Engage your followers with creative posts at the right time and reply to each comment or message in time. 9. Optimize the theme The optimization of your website design and layout is mandatory to be ranked higher. It includes mobile responsiveness and a fast speed to load in different browsers. Compatibility of your website with different mobile screen sizes is one of the ranking factors. So, switch the SEO friendly theme or optimize it according to the latest practices. 10. Install SEO Plugins There is a great collection of free and premium plugins that enhance the search engine ranking of your website. You can have them for your blog to adjust Meta details of every blog post and make sure it is indexed in the prominent search engines. The commonly used plugins are Yoast-SEO and All in one SEO Pack. These are the useful applications for the beginners to perform the On-site SEO Conclusion SEO is a continuous struggle of innovating different methods to reach a target audience. The optimization of a blog post is a bit different as it has more readers and visitors, which are then directed to a product or service. The above tips will surely help you achieve better rankings for the creative blog posts you produce and aim to promote. Author Bio: Alastair Brian writer from FMEModules - a brand well known for top of the line reliable PrestaShop Add-ons, themes, extensions and services. Follow him on Twitter.