Marketing

How Your eCommerce Business Can Make the Most of Pinterest

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Written by David
22nd July 2013 • 4 min read

Marketing your business online, it can feel like you’re forever playing catch up. Whether it’s SEO, PPC ads, updating your website, or just plain old social media, it always feels like there’s more to learn and more to do.

Perhaps that’s why many online entrepreneurs and eCommerce traders have yet to catch on to the massive potential of Pinterest.

With 25 million unique monthly visitors, and almost 50 million users, Pinterest is the world’s third biggest social network, after Facebook and Twitter.

What’s more, with its image-based pinboards, Pinterest lends itself to eCommerce traders looking to hawk their wares.

Research shows Pinterest typically drives as much traffic as Twitter, even though its userbase is 10 times smaller. As Pinterest grows, the potential is massive.

So how can your business make the most of Pinterest?

Get A Pinterest Account

Step one is as simple as it sounds. Signing up for Pinterest takes a couple of minutes, and setting up a few pin boards need only take an hour or two.

Unlike Facebook or Twitter, you don’t need to be obsessively active to drive traffic to your website from Pinterest. Just having an account and updating your pinboards occasionally is enough.

That is, as long as you do the following.

Target Pinterest’s Core Users – Women

When you’re choosing which products to promote on Pinterest, bear in mind who uses Pinterest.

In the US, 70% of Pinterest users are women. Globally, this rises to 83%. The anomaly is the UK, where around half of users are male.

Pinterest users cover all age groups.

Make Your Images Pinable

The key to driving traffic to your site from Pinterest lies in encouraging your customers and website visitors to pin your products to their boards.

You do this in two ways.

First, you should add a Pin It to all your product pages. This means your website users are more likely to pin images of your products, because it’s convenient for them to do so.

Second, you should make your images as Pin-able as possible. Images of products in situ are more likely to be pinned than standard product images. For example, if you sell country-style kitchen ware, make sure you have shots of how it looks in a rustic kitchen.

Search for Your Brand on Pinterest

You’ll discover which of your products people are already pinning, and if they’ve left a comment, you’ll discover why they’re pinning them. When you know why you’re getting pins, you can do more of the same to grow your Pinterest visibility.

Tell Stories With Images

In particular, think about the people and passion behind your products. Find the stories hidden in your business, and tell these visually.

This is especially powerful as consumers become increasingly interested in the provenance of the things they buy.

Get Pinspired!

Whether you’re needing a prod of creativity, inspiration for a new product range, or just a mood life, Pinterest is the perfect place to go. With stunning images all around, you’ll never be stick for something to inspire you.

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Written by David

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