Google have announced 3 new features to their Shopping Ads, which could have a fantastic impact for retailers.
All of the new features are aimed at improving the mobile shopping experience for consumers.
1. Shopping Showcase
With Shopping Showcase, Google are solving the problem of when consumers enter a broad match term in to the search engine.
For example if somebody entered “summer dresses”, Google might return results for a v-neck summer dress, but that might not be helpful for the consumer.
This was a big problem for Google as around 40% of consumer searches are broad.
Retailers will now be able to display a whole collection of products from a range, which you can see above.
This makes it extremely convenient for the consumer and will ensure that their shopping experience is much smoother, resulting in higher conversion rates.
Google will also display which retailers are offering free delivery and returns, as well as the retailers location.
This will be incredibly helpful for retailers who are perhaps using exact matches but not generating too much traffic.
When does it go live?
If you are currently running Shopping Ads in the US, UK, and Australia you will eligible to use Showcase Ads in the next few weeks.
Enter your email address below and we’ll inform you when it goes live.
Written by Richard Protheroe
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