Shippo vs ShipStation vs ShippingEasy: Battle of the Shipping Software

  • Written by Tamsin Mackay
Shippo vs ShipStation vs ShippingEasy: Battle of the Shipping Software

A reliable shipping management solution can make such a difference to your e-commerce business. It can help you reduce customer friction with clear visibility into stock availability and smooth shipping processes. 

It can also help you reduce the cost of shipping and increase your profit margins and growth. And you can rely on it to manage inventory, labeling, returns while adding in extra value such as automation and analytics.

To help you find the perfect shipping solution for your e-commerce business, we’ve dug into four well-known shipping software solutions to give you their pros, cons and pricing…

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Table of Contents

  • Shippo Overview

  • ShipStation Overview

  • ShippingEasy Overview

  • Should you choose Veeqo?

Shippo Overview

Shippo offers e-commerce companies a mix of services designed to make e-commerce as easy as possible. Best suited for smaller e-commerce companies, it connects you to more than 40 global carriers and reduces the cost of standard shipping rates by as much as 80%.

You use Shippo to print labels, connect to carriers, track deliveries and returns, and optimize your shipping. As its name suggests, Shippo is laser-focused on shipping optimization and organization.

Key features of Shippo

  • Create shipping labels quickly using their web application and automation tools

  • Compare carrier rates from a central location

  • Get discounts on leading carriers

  • Easy return label printing and management

  • Collection scheduling with DHL Express and USPS

  • Discounted carrier rates at checkout for customer cost visibility

  • Global address validation

  • Support across email, phone and chat

  • You can custom brand your emails and packing slips


Shippo has partnered with more than 85 carriers around the world which means you get a lot of choice when it comes to choosing a carrier. The most well-known names include USPS, FedEx, UPS, and DHL.


Offering you automated syncing with leading platforms, Shippo helps you to better manage your inventory, customers and processes.

Currently, Shippo integrates with Shopify, Square, WooCommerce, Wix, BigCommerce, Webflow, Magento 2, Squarespace, Weebly, Mercari, Amazon, Walmart and OfferUp, among others.

Shippo Pricing

Shippo has different pricing packages* dependent on what products you’re using.

  • Starter – this is the free Shippo solution offering with several key features that include shipment tracking, support, discounts and no per label fee with certain carriers.

  • Professional - $10 a month with a 30-day free trial, up to five user accounts and up to 10,000 labels.

  • Premier – a customized price for a larger business with higher demands and expectations.

The Shippo API comes with its own pricing packages.

*Pricing last accessed January 2024

Pros of Shippo

Shippo has a lovely stable of features which allow you to optimize your e-commerce business. Some of the most notable of these include:

  • Affordable pricing that makes it easy to get started with great discounts

  • Integrations across more than 85 carriers globally

  • Shipping APIs

  • An easy-to-use platform

  • Tracking and returns

  • Automations such as label printing

  • Address validation

Cons of Shippo

  • Limited features as the priority is on shipping so inventory control and warehouse management come from third-party integrations

  • Mixed reviews about support – some say great, many say it’s poor

  • Costs can increase as you add on features – for example, the per label fees can add up significantly

  • If Shippo isn’t quite reaching your needs, consider these five alternatives to Shippo for shipping software.

ShipStation Overview

Like Shippo, ShipStation is also built on a foundation of reduced carrier rates alongside a bunch of features designed to make it easy for you to ship products as fast (and as cheaply) as possible.

Key features of ShipStation

  • Cloud-based shipping tool designed to make e-commerce management simple

  • Create postage labels

  • Manage inbound and outbound packages from a central dashboard

  • Sync with your sales channels for easy picking and packing

  • Inventory management

  • Order management

  • Label printing and custom branding


ShipStation has an extensive list of carriers that include UPS, DHL Express, USPS, FedEx, Global Post, Royal Mail, Parcelforce and DPD.


Considering that ShipStation has integrations across more than 180 different platforms, marketplaces and solutions, you probably won’t struggle to find the integrations you need. Some of the most well-known include Walmart, BigCommerce, Return Rabbit, Amazon, eBay and Etsy.

Further reading: ShipStation vs Veeqo Comparison Guide

ShipStation Pricing

ShipStation has eight pricing packages* for you to choose from based on your unique business needs and where your growth sits right now.

Starter – this plan is $9.99 a month for up to 50 shipments per month.

Bronze – here you will pay $29.99 for up to 500 shipments per month.

Silver – this plan $59,99 a month for up to 1,000 shipments a month.

Gold – this plan costs $99.99 a month for up to 2,000 shipments per month.

Platinum – you’ll be paying $149.99 a month for up to 5,000 shipments.

Enterprise – get up to 7,500 shipments a month for $229.99.

High-volume – Unlimited shipments for a quoted price.

Note – you will pay extra on top of these pricing plans if you want to connect your existing carrier accounts to ShipStation. This extra fee will depend on your package. You’ll also be liable for extra charges for third-party app integrations.

*Last accessed January 2024

Pros of ShipStation

  • Easy information importing for orders and customers

  • Integrations are easy and seamless

  • Low pricing for carriers

  • An impressive list of integration partners and carriers

  • A centralized dashboard from which to manage all customer requirements

  • Has more features and capabilities than Shippo

Cons of ShipStation

  • It’s expensive once you add up all the extra fees and charges

  • Poor reviews about the customer service

  • Functionality is sometimes patchy with growing customer complaints

Not sure whether ShipStation is for you? Check-out the best alternatives to ShipStation for e-commerce shipping software.

Further reading: A Comprehensive Guide to USPS International Services

ShippingEasy Overview

Owned by Auctane, ShippingEasy is a good fit for the small business with a smaller budget as it caters for lower volumes as well as high-demand enterprise requirements.

Key features of ShippingEasy

  • Easy to use and flexible cloud-based shipping management tool

  • Download orders from sales channels and map them to shipping preferences, rates and delivery options

  • Customer support via chat, phone and email (they pride themselves on having real, live humans for support)

  • Automation tools

  • Inventory and product management tools

  • Customer marketing and user management tools

  • Bar code scanning


ShippingEasy’s carrier list includes all the big names – USPS, GlobalPost, FedEx, UPS and DHL and DHL Express. This list is not as extensive as Shippo and ShipStation though, but this is balanced out by the lower pricing.


Shopify, Magento, WooCommerce, BigCommerce, AmeriCommerce, Volusion, Squarespace, Volusion, Amazon and eBay are among the many integrations provided by ShippingEasy. The integrations are not as extensive as Shippo and ShipStation.

Further reading: Veeqo vs ShippingEasy Comparison Guide

ShippingEasy Pricing

ShippingEasy’s pricing* depends on the number of shipments per month, just like ShipStation.

Starter – a free package for up to 25 shipments a month.

Growth – for $19.99 a month you get up to 200 shipments a month.

Basic – this costs you $29.99 a month for up to 500 shipments.

Plus – costing you $49.99 a month you get up to 1,500 shipments

Select – it will cost $69.99 a month for up to 3,000 shipments.

Premium – pay $99.99 a month for 6,000 shipments a month.

Enterprise – 10,000 shipments a month for $159.99 a month.

Note, these prices can go up if you add in features or services so these are just starting costs.

*Last accessed January 2024

Pros of ShippingEasy

  • A variety of carrier options with discounted rates

  • Discounted insurance rates

  • Integrations across major marketplaces and carriers

  • An exclusive LulaRoe monthly plan for $19.99 that includes a trial

  • Manage orders in real time

  • Manually create orders with a CSV file

  • Easy label printing and automation rules

Cons of ShippingEasy

  • It’s expensive once you add up all the extra fees and charges

  • Poor reviews about the solution being not very easy to use

  • Label printing can be frustrating as you need to top up your account regularly

Still not sure about ShippingEasy? Read our in-depth comparison between Pirate ship and ShippingEasy to discover more.

Further reading: How E-Commerce Logistics Handle Seasonal Delays and Disasters

Should you choose Veeqo instead?

While ShipStation offers a ton of integrations and discounts, they’re expensive for e-commerce companies just starting out, or those scaling quickly towards enterprise level.

ShippingEasy has a more accessible price point for the growing business, but like Shippo and ShipStation, the add-on costs can, well, add on.

All of these providers have limitations when it comes to their features and their pricing that can affect your growth and your ability to scale within budgets. You will pay more as you grow rather than being able to manage your growth while also increasing your bottom line.

Veeqo offers you a free solution designed to help you increase your order volumes, inventory control, management, label printing, shipping and so much more.

It is easy to use, and because it is part of the Amazon family, it comes with added value across discounts and services.

Faster, cheaper shipping

Veeqo provides you with an extensive list of carrier integrations. You can manage your shipping, get excellent discounts, organize your shipping labels and customize your shipping processes from one central space. 

Veeqo also includes automations designed to cut costs – for example, the platform automatically selects the best value label for every order so you don’t spend hours searching for discounts.

Automated shipping labels, shipping for up to 100 orders at once, simplified shipping rules, and low shipping rate discounts are also included.

Did you know we offer the lowest commercially available rates, based on our pre-negotiated pricing from UPS, USPS, FedEx, and DHL, and up to 5% back with Veeqo Credits?

Veeqo’s Features

Veeqo offers you a huge array of services in one space. You can organize your shipping, warehousing, order management, barcode printing, ecommerce integrations, accounting, multichannel inventory management, invoicing, shipping labels, and channel management within the Veeqo ecosystem.

But wait, there’s more – Veeqo also helps you with picking, reporting, tracking, picking, forecasting and automation.

Veeqo’s Integrations

Veeqo has plenty of carrier integrations that include UPS, FedEx, DHL, USPS, and Amazon Shipping. Our ecommerce channel integrations include Shopify, Shopify Plus, BigCommerce, and Magento while our marketplaces extend to Amazon, eBay, Etsy, and Walmart. 


It is free with unlimited users, shipping and orders, and no hidden costs. That’s it. We partner with our shipping carriers to deliver this free service. You have no shipping label limits and no monthly costs.

We have a ton of features designed to enhance and scale your business without any hidden costs. Our platform is easy to use, accessible, and always evolving to provide you with the latest tools and solutions you need to build your business.

Further reading: Ultimate 2024 Ecommerce Retail Calendar Dates to Boost Sales

Create your free Veeqo account today and discover how simple shipping management can be.

About the author


Written by Tamsin Mackay


Tamsin Mackay is a freelance copywriter and journalist with an extensive career writing about technology and all its permutations, applications and evolutions.

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