When you’re choosing an eCommerce platform for your online business, it can be helpful to know what everyone else is doing. So here at Veeqo we’ve spent the past month crunching numbers to find out the most popular eCommerce platforms in the UK.
We’ve listed them here together with the pros and cons of each platform.
It’s worth remembering that just because these are the top five open source platforms, it doesn’t make them the best choice for your business. One of the reasons these five platforms are so popular is because they’re low-cost or free.
Most well-known successful brands use paid solutions, partly because they can afford to, and partly because splashing the cash results in better features.
That said, if you’re starting out, these platforms are probably where you want to go first. If your business takes off as you’d like it to, you can always upgrade.
Powering nearly 3,500 eCommerce shops in the UK, osCommerce comes in at fifth place.
What’s good about osCommerce?
What could be better about osCommerce?
Our verdict: There are easier to use and more up-to-date platforms out there. If you’ve got a good reason to use osCommerce (such as a friend-of-a-friend who will help you set up an osCommerce site) then by all means go for it. But otherwise, look elsewhere.
A free WordPress plugin from WooThemes, WooCommerce comes in at a respectable fourth place in the UK, providing the platform for close to 4,000 online stores.
What’s good about WooCommerce?
What could be better about WooCommerce?
Our verdict: WooCommerce is perfect for WordPress lovers, and is ideal for those already familiar with the platform. If you want a feature rich site, you may want to experiment with other options.
Zen Cart is a fork of osCommerce, generally considered to be an improvement. It provides the backend for more than 5,000 eCommerce stores in the UK.
What’s good about Zen Cart?
What could be better about Zen Cart?
Our verdict: A good choice for starting out, but you may want to move on later. If you’re interested in Zen Cart, you should also consider Open Cart.
Nearly 7,500 online shops in the UK are powered by Open Cart, making it the second most popular choice.
What’s good about Open Cart?
What could be better about Open Cart?
Our verdict: If you want a lightweight solution and you’re not tied to WordPress, then Open Cart is your best option.
The choice of major brands including Time Out magazine, fashion designer Paul Smith, Interflora, GoodYear tyres, Nike and TOMS Shoes, it’s little wonder Magento is the most popular eCommerce platform in the UK with more than 9,500 shops using it.
What’s good about Magento
What could be better about Magento?
Our verdict: Magento takes the top spot for good reason, and if you’ve got the resources to make it work for you, then it’s the best choice. If you’re just starting out and you’re on a budget, consider other options.
Research conducted by Veeqo. Research data from BuiltWith.com, August 2013.
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