Written by Jodie Pride
31st March 2015 • 7 min read
Although it can be difficult for smaller sellers, there are a number of ways you can drive traffic to your eBay store. Here are some tried and tested methods of boosting organic traffic to your eBay and Amazon stores.
Strategically name your store categories
If you’re selling on eBay, you can maximize SEO (search engine optimization) and drive more traffic to your listings by doing this.
First, set up your store preferences so that the navigation bar showing all of your categories is on every single listing. You can do this by following these steps: Manage my store > Listing frame > Under “Listing Frame Features” click the radio button next to “show my store listing header and left navigation bar in my listings.” This will put all of your categories on every listing in your store.
Next, you should add subcategories to your main categories using brand names of the items in your store. You can still keep your items categorized by size, gender, color, etc. The key is to display on the left hand navigation bar so that the search engines can see them.
For example, a seller offers gourmet tea, tea sets, and other tea-related accessories in their eBay store. This seller can set up categories as tea bags, tea leaves, cups and mugs,strainers, tea flavorings, and tea gift baskets. Then, under tea bags, the seller lists the brand names such as Twinings, Whittard, Teapigs, and so on. They do this in every category and lists out the brand name of all of her items.
Now, instead of having a few pages with each of these key words on them, every single page in the seller’s store has all of these key words on them. The tea seller has just exponentially increased the number of times a keyword is used in their store. This also increases brand recognition in the store, so customers can easily see that they carry Twinings tea bags if that is what they are seeking.
This is one of the most popular ways of driving traffic to your store if you’re an eBay or Amazon seller. Use sites like Squidoo.com, Hubpages.com, Isnare.com, Goarticles.com to write articles about your niche – say you’re a seller of perfumes, or computer equiptment – and link back to your web store. Contact blogs related to your niche and ask to write guest posts for them. Choose reputable sites, so your Google rank will go up. Think outside the box – for example, if you’re selling on eBay, you could find companies which provide eBay inventory management software and ask write guest articles for their blogs.
Comment on blogs
This is another great strategy for generating traffic. Make sure the site is relevant to your niche – fashion, beauty and interior design based blogs can have hundreds and thousands of followers, so if you sell in any of categories, you’re in luck. Don’t worry if that’s not the case – there are millions of blogs out there dedicated to almost anything imaginable, so you’re bound to find your niche. Other things to take in consideration for your comment to be approved is to provide content, be respectful, and know what your talking about.
This is one of the most popular methods of building traffic. Simply share your website on social networks to build links and gain interest. Some of the more obvious sites areTwitter, Facebook and Google+, but check out Pinterest, Reddit, and Stumbleupon as these are great for pinpointing users who might be interested in your products.
Landing page optimization
Use the geo-targeting functionality to ensure your traffic is directed to the most relevant eBay site. Consider which landing page on eBay you direct your traffic to carefully, as the eBay homepage is not always the best option. For example, if your content is about coffee mugs, try linking to a coffee mugs search results page. You can also use Advanced Search options to further target your landing page
Approach companies in the same or similar industries as you, and ask to partner up. If you have your logo and link on their site (and vice versa, of course) you could tap into their customer base, who may not have heard of you before. Simply get them to add your logo and link and do the same for them in return, you’d be surprised at how many companies are willing to do this, but it’s beneficial for both companies and costs nothing.
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