Written by Jodie Pride
25th June 2015 • 8 min read
If you want to be a successful at selling on eBay you need to drive traffic to your store. While some of your listings will show up in eBay search, depending on the competition for that item and elsewhere on eBay, it helps enormously to have a balance of store and auction items and use cross promotions. Here’s a guide on how to optimize your eBay store so that your listings rank higher.
Let’s begin with your product title. You need to make your product title easy to search, so, naturally, titles of the object on sale should contain the words that a person is going to searching for in the eBay search bar.
If you’re selling a wool dress from Marc Jacobs, for example, you should include those terms in title – “Blue satin Marc Jacobs dress, size 8” will do nicely here as it covers the colour, material, brand and size, which are the product’s main distinguishing features. You can then use the description for the details to reinforce all the other keywords that characterise your product.
Your description should be as detailed as possible with the important information at the beginning. Treat the description as though it’s replacing images – that’s how detailed it should be. Once you’ve identified your keywords, try and use them as frequently as possible (just as long as it makes sense!)
You should aim to write around 200 words of visible copy in your listing description, with the most important keywords and phrases mentioned at the very beginning and end on the text. Remember to make the most of this content and pay attention to formatting (e.g., making text bold, using font size on important titles and keywords) as well as keywords to make your listing stand out. It’s also important to try and include unique product identifiers such as Universal Product Codes (UPCs), European Article Numbers (EANs), or International Standard Book Numbers (ISBNs) in your listings where applicable as this could make it easier for customers to find your products.
Keywords are the words and phrases that describe exactly what you are selling. These include words such as brand names, model names and numbers, sizes, colours and many, many more. Keywords are also important to insert into your store name, website name and your eBay username.
Say you sell mobile phone covers for example: it would do you good to name your store “John’s Mobile Covers”, your website “johnsmobilecovers.com”, and your username “johnsmobilecovers”. Then for each mobile cover you would include the phone make, colour, style – “Purple silicone Samsung S5 phone case”.
One of the best things about eBay is that fact that your listing are automatically optimised for internal and external search engines, but you can use use keyword planners for your keyword research if you want to ensure that you understand the search query of your potential buyers. By identifying this information you’re able to better optimise the title and body text of your eBay and Amazon listings. You can use tools like Google Adwords or Ubersuggest to help identify your keywords.
Keywords should be your main focus if you want to ensure you have good SEO when selling on eBay. We’ve already covered some of these points, but they’re worth mentioning again:
- Include keywords in your product title
- Use keywords in your store name, username and website.
- Use your most important keywords when naming your store categories.
- Change your search engine keywords as the eBay created ones are just based on your item descriptions. You can find this when managing your store under marketing tools – search engine keywords.Write With Rich Keyword Content
- Start a blog and write content which include keywords in it.
- Change and update the keywords in your eBay store. eBay creates general keywords for your store pages, but it is a good idea to refresh these keywords every 2 to 3 months in case you can identify more powerful keywords to use.
It’s also important to note that overusing your keywords – or “keyword spamming” – can be detrimental to your listings, and is against eBay policy, so while you do want to get loads of keywords in there, you must not overstep the line.
Building relevant and strong backlinks to products listing page is an important factor to easily rank the product page on Google search. Identify relevant niche forums and blogs where you can post marketing articles and SEO content as these are valuable sources of backlinks and traffic, and your links may attract readers. Make sure your writing is good quality and try not to sound like you’re spamming as some forums and blogs might get annoyed with this.
Start your own blog
Another great way to reinforce what your store is about is by creating your own blog. It’s not as complicated as you might think as is a great way to drive traffic to your store. All you really need to do is write longer versions of your product descriptions (albeit more in the style of an article)
Use image alt tags
These are keywords associated with the images you use in your listing. If you do your own HTML, make sure you include alt tags. This provides another opportunity to optimise keywords or keyword phrases that both describe the image and are consistent with your content.
Achieve eBay Top Rated Seller status
This one is going to take a little more time and effort: ensure that your customers are satisfied and give you great feedback and seller ratings to ensure that you reach top rated seller status, as listings from Top Rated Sellers appear higher in searches than listings from other sellers.
As you can see, there are plenty of things you can do to improve your SEO when selling on eBay. Some of them are simple and some of them are more complicated and will take more time, but the payoff at the end is worth the time and effort.
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